The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs (2nd edition)
Curriculum
Business Planning
*To discontinue after
April 2011 term
Course Objectives
The most skill that is both most in demand and most lacking in middle managers in the modern corporation is the ability not only to manage the organization but to apply continual creativity to make business in new fields.
This course enables managers primarily in mid-sized or large corporations who are demanded to play an intrepreneur (in-house entrepreneur) role to create, propose and oversee new business plans. It also lets them acquire the frameworks and skills needed for employing corporate management resources and environments for drafting and accomplishing new projects. In a short time and with efficiency, students will gain comprehensive business skills and become capable of individually drafting new business strategies. The curriculum compactly organizes a wide array of elements; ranging from management strategy, marketing and finance to organizational behavior, accounting and operation.
This course enables managers primarily in mid-sized or large corporations who are demanded to play an intrepreneur (in-house entrepreneur) role to create, propose and oversee new business plans. It also lets them acquire the frameworks and skills needed for employing corporate management resources and environments for drafting and accomplishing new projects. In a short time and with efficiency, students will gain comprehensive business skills and become capable of individually drafting new business strategies. The curriculum compactly organizes a wide array of elements; ranging from management strategy, marketing and finance to organizational behavior, accounting and operation.
Course Details
Programs: Part-time MBA
Discipline: Creation
Course Level: Specialized Course
Special Features: Group Work
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report (Report Day): Day 4
Hours Per Class: 3 hours
Class Capacity: 24 (Part-time MBA)
Discipline: Creation
Course Level: Specialized Course
Special Features: Group Work
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report (Report Day): Day 4
Hours Per Class: 3 hours
Class Capacity: 24 (Part-time MBA)
Prerequisite Courses
- Critical Thinking
- Essentials of Marketing and Strategy
- Essentials of Marketing and Strategy
Theme/Case
Day1
| THEME | Setting the Objective of the New Business and Choosing the Business |
|---|---|
| CASE | ・ Watami Co., Ltd. ・ SECOM Co., Ltd. |
Day2
| THEME | Forming a Business Model |
|---|---|
| CASE | ・ Urban Design System Co., Ltd. ・ SARA COSMETICS |
Day3
| THEME | Integrated Exercise: Selecting a Business Plan |
|---|---|
| CASE | N/A* *Using what they have learned up to this point, you will present to the class the new business that you came up with, its consistency with objectives and its feasibility. The class will then debate these points. In this class, you will discuss what additional research and investigation are needed to structure a concrete business model for presentation on the Day 4. |
Day4
| THEME | Integrated Exercise: Presentation of a Business Plan |
|---|---|
| CASE | N/A* *You will use what you have learned up to this point and revisit the business objectives prepared on the Day 3 to present your business plan for review in class. |
Textbook (Please purchase the following textbook before the course starts.)
Faculty
