How Customers Think: Essential Insights into the Mind of the Market
Curriculum
Marketing II (Consumer Marketing)
*To discontinue after July
2011 term
Course Objectives
This course is for those who have acquired knowledge of basic marketing concepts and are involved in some form of marketing activity every day, so that they may delve deeper into how they can incorporate the perspectives of end users into their activity.
The course aims to develop personal ideas on marketing, and through case studies and fieldwork it seeks methods to link consumer opinion with corporate intent.
The course aims to develop personal ideas on marketing, and through case studies and fieldwork it seeks methods to link consumer opinion with corporate intent.
Course Details
Programs: Part-time MBA
Discipline: Marketing and Strategy
Course Level: Applied Course
Special Features: Group Work
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 24 (Part-time MBA)
Discipline: Marketing and Strategy
Course Level: Applied Course
Special Features: Group Work
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 24 (Part-time MBA)
Recommended Preliminary Courses
- Marketing I
- Strategy
- Strategy
Theme/Case (*The themes and cases shown below are subject to change)
Day 1
| THEME | The Whole Picture of Postmodern Marketing |
|---|---|
| CASE | How Customers Think: Essential Insights into the Mind of the Market |
Day 2
| THEME | Listening to Customer Voices |
|---|---|
| CASE | Consumer Behavior Exercise |
Day 3
| THEME | Designing and Interpretation of Consumer Insights Surveys |
|---|---|
| CASE | Nintendo |
Day 4
| THEME | Business Expansion and Branding |
|---|---|
| CASE | I've Got a Swatch! |
Day 5
| THEME | Communication Strategies for Brand-building |
|---|---|
| CASE | United Colors Of Benetton |
Day 6
| THEME | Presentation Session |
|---|---|
| CASE | N/A |
Textbook (Please purchase the following textbook before the course starts.)
Faculty
To be announced.
| Join our Social Media |  |
 |
 |
 |
|---|
Copyrights © Globis Graduate School of Management Globis University All Rights Reserved.
The Graduate School of Management, GLOBIS University is certified as conforming to the standards of a Business School by the Japan University Accreditation Association.