Curriculum
Internet Business Strategy
Course Objectives
Since the emergence of the internet at the end of the twentieth century, advances in ICT (Information and Communication Technology) have drastically changed the way business is and will be conducted. From the process of creating new values to forming new corporate strategies and organizational structures, the changes triggered by these advances can be found throughout all scopes of business. In this advanced course, students will learn the unique structures and trends of internet businesses, and become capable of developing relevant strategies in real business situations
Despite the wide spread of ICT and the internet through mobile communication devices and broadband connections, it might still be hard to see the overall picture and structure of these unique businesses for those who are unfamiliar with IT and its applications.
However, it is undeniable that the internet will play an even greater role in various areas of business in the years to come. Looking at the rise of the internet and various business structures that accompanied it through case studies, students will discuss their experiences utilizing the internet in their businesses. Students are asked to give a presentation on the last day of the course.
Despite the wide spread of ICT and the internet through mobile communication devices and broadband connections, it might still be hard to see the overall picture and structure of these unique businesses for those who are unfamiliar with IT and its applications.
However, it is undeniable that the internet will play an even greater role in various areas of business in the years to come. Looking at the rise of the internet and various business structures that accompanied it through case studies, students will discuss their experiences utilizing the internet in their businesses. Students are asked to give a presentation on the last day of the course.
Course Details
Programs: Full-time MBA, Part-time MBA
Discipline: Marketing and Strategy
Course Level: Applied Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)
Discipline: Marketing and Strategy
Course Level: Applied Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)
Recommended Preliminary Courses
− Marketing I
− Strategy
− Quantitative Analysis for Business
Click here to see a list of Preliminary Recommended Courses
− Strategy
− Quantitative Analysis for Business
Click here to see a list of Preliminary Recommended Courses
Theme/Reading Materials
Day 1
| THEME | Overall Structure of Internet Business and its Principle of Market Mechanism |
|---|---|
| READING | ・Leadership Online (A): Barnes & Noble vs. Amazon.com ・Leadership Online (B): Barnes & Noble vs. Amazon.com in 2005 Rakuten |
Day 2
| THEME | Value Creation Mechanism of Internet Business |
|---|---|
| READING | ・Google |
Day 3
| THEME | Distribution of Contents and Functions of Platforms |
|---|---|
| READING | ・Apple Inc,: iPods and iTunes ・YouTube, Google and the Rise of Internet Video |
Day 4
| THEME | Monetization Model and Competitive Strategy for Platforms |
|---|---|
| READING | ・Cookpad Inc. |
Day 5
| THEME | Social-media and Real-time Communication |
|---|---|
| READING | ・Facebook |
Day 6
| THEME | Social Context and Role of Internet Business |
|---|---|
| READING | ・Nico Nico Douga |
Faculty
To be announced.
