Curriculum
Essentials of Marketing and Strategy
Course Objectives
The objective of this course is to establish a systematic understanding of strategy and marketing. This course is for those who wish to enhance their ability to make decisions about marketing and strategy from a manager’s point of view. Students will learn about the role of strategy and marketing in corporate management, as well as basic frameworks and analytical methods. Students will also master how to think about theories and qualitative aspects of corporate management. By using short cases, students will enhance their abilities to use frameworks to analyze and solve problems.
Day 1 and 2 will focus on strategy, while Day 3 and 4 will examine marketing. In Day 5 and 6, students will work on comprehensive exercises.
Day 1 and 2 will focus on strategy, while Day 3 and 4 will examine marketing. In Day 5 and 6, students will work on comprehensive exercises.
Course Details
Programs:Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report (Report Day): No report
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report (Report Day): No report
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)
Theme/Case
Day 1
| THEME | Environment Analysis in Preparing a Business Strategy |
|---|---|
| CASE | A New Market Leader in Furniture Retail |
Day 2
| THEME | Establishing a Competitive Advantage in Business Strategy |
|---|---|
| CASE | Radish Boya and Oisix |
Day 3
| THEME | Overview of Marketing, and Analysis and Planning Processes |
|---|---|
| CASE | Toyota Vitz and the Compact Car Market |
Day 4
| THEME | Drafting Measures in Marketing Strategy (Marketing Mix (4P)) |
|---|---|
| CASE | ITO EN, LTD. |
Day 5
| THEME | Comprehensive Exercises: Corporate Strategy (domain, resource allocation, business expansion and diversification, complementary management resources) |
|---|---|
| CASE | Reorganization of the Japanese Steel Industry (1999-) (A) |
Day 6
| THEME | Comprehensive Exercises (case study analysis) |
|---|---|
| CASE | Hattori-Seiko and the World Watch Industry in 1980 |
If you wish to start from the Pre-MBA,
Faculty
