Curriculum

Strategy


Course Objectives

This course is designed for those who want to acquire skills to utilize the basic principles of strategic planning and various methods of analysis to raise their managerial decision-making skills. Students will be required to understand frameworks and analytical methods relating not only to strategy, but also to management. They must also be familiar with the basic procedures of analysis, problem identification and solution planning within study processes using case methods.

Students will use case studies and a range of strategic frameworks and fundamental methods to analyze in both qualitative and quantitative terms, understand business attributes and economic viability, and make strategic planning and decisions. In particular, through applying themselves to understanding the current status of the company, and actively thinking how they can achieve success and how they can create a sustainable competitive advantage, students will aim to develop the thought processes necessary for effective strategic planning.

Course Details

Programs: Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

Recommended Preliminary Courses


Theme/Reading Materials

Day 1
THEME Industry Analysis/Basic Understanding of Strategy
READING ・Crown Cork & Seal in 1989

Day 2
THEME Diversification and Basic Business Strategy
READING ・BIC Pen Corporation


Day 3
THEME Corporate Positioning
READING ・Sunrise Medical, Inc.'s Wheelchair Products

Day 4
THEME Business Expansion and Company-wide Strategy
READING ・Wal-Mart Stores' Discount Operations


Day 5
THEME Business Environment and Growth Strategy
READING ・ZARA: Fast Fashion

Day 6
THEME Controlling New Market Entry and Strategies
READING ・EMI and the CT Scanner


If you wish to start from the Pre-MBA,

Tuition Fee per course: 122,000 yen
Please find more about the Pre-MBA Program.




Faculty


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