Curriculum
Strategy
Course Objectives
This course is designed for those who want to acquire skills to utilize the basic principles of strategic planning and various methods of analysis to raise their managerial decision-making skills. Students will be required to understand frameworks and analytical methods relating not only to strategy, but also to management. They must also be familiar with the basic procedures of analysis, problem identification and solution planning within study processes using case methods.
Students will use case studies and a range of strategic frameworks and fundamental methods to analyze in both qualitative and quantitative terms, understand business attributes and economic viability, and make strategic planning and decisions. In particular, through applying themselves to understanding the current status of the company, and actively thinking how they can achieve success and how they can create a sustainable competitive advantage, students will aim to develop the thought processes necessary for effective strategic planning.
Students will use case studies and a range of strategic frameworks and fundamental methods to analyze in both qualitative and quantitative terms, understand business attributes and economic viability, and make strategic planning and decisions. In particular, through applying themselves to understanding the current status of the company, and actively thinking how they can achieve success and how they can create a sustainable competitive advantage, students will aim to develop the thought processes necessary for effective strategic planning.
Course Details
Programs: Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)
Recommended Preliminary Courses
Theme/Reading Materials
Day 1
| THEME | Industry Analysis/Basic Understanding of Strategy |
|---|---|
| READING | ・Crown Cork & Seal in 1989 |
Day 2
| THEME | Diversification and Basic Business Strategy |
|---|---|
| READING | ・BIC Pen Corporation |
Day 3
| THEME | Corporate Positioning |
|---|---|
| READING | ・Sunrise Medical, Inc.'s Wheelchair Products |
Day 4
| THEME | Business Expansion and Company-wide Strategy |
|---|---|
| READING | ・Wal-Mart Stores' Discount Operations |
Day 5
| THEME | Business Environment and Growth Strategy |
|---|---|
| READING | ・ZARA: Fast Fashion |
Day 6
| THEME | Controlling New Market Entry and Strategies |
|---|---|
| READING | ・EMI and the CT Scanner |
