MBA in Japan - GLOBIS University - Tokyo

• Course Objectives
• Course Details
• Recommended Preliminary Courses
• Theme/Case
• Faculty

This course, using case studies from the service industry in Japan and abroad, is designed for learning the framework in which to think and act from a customer perspective when taking on stages of creation and change. In other words, the focus of this course is to understand a mechanism to provide value that surpasses customer expectations.

The ultimate goal of this course is to understand and learn the service-profit chain (internal service quality improvement --> employee satisfaction --> employee loyalty improvement and employee productivity improvement --> customer service value improvement --> customer satisfaction --> customer loyalty building --> sales increase and corporate growth and profitability improvement --> internal service quality improvement) as well as think through and get a feel for the vision and mission in the service industry.

Programs: Full-time MBA, Part-time MBA
Discipline: Marketing and Strategy
Course Level: Applied Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

- Critical Thinking
- Marketing I
- Strategy

Click here to see a list of Preliminary Recommended Courses