Curriculum

Technology Management


Course Objectives

The technology-oriented companies are facing particular difficulties in the environment they operate in and this situation is well illustrated by the phrases such as “destructive technology” and “inconsistent technology changes.” As a result, Japanese companies have failed to profit from their technology development despite being called “miracles of the 20th century” and Japan as a country being named “technology-oriented nation.”

This course takes a holistic approach (entire process from value creation up until value capturing from the newly developed technology) aiming to teach students about the framework behind technology management and skills required for planning behind strategic technologies that are seen as a business core. The course has an emphasis on the understanding of technology management, which importance has become more recognized together with the widely spread MOT concept, rather than the understanding of specific technologies, in order to serve the needs of technology-company management.

Course Details

Programs: Part-time MBA
Discipline: Marketing and Strategy
Course Level: Applied Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

Recommended Preliminary Courses

- Critical Thinking
- Marketing I
- Strategy

Theme/Case

Day 1
THEME What is Technology Management?
CASE Reinventing the Automobile: General Motors' AUTOnomy Project
Day 2
THEME Technology Strategy and Business Strategy
CASE Emotiv Systems Inc.: It's the Thoughts that Count


Day 3
THEME Technology Strategy and Organization
CASE - Intel Labs (A): Photolithography Strategy in Crisis
- Intel Labs (B): A New Business Model for Commercializing Research in Photolythography (to be distributed in class)
- Molding the Impossible: The Nypro/Vistakon Disposable Contact Lens Project
Day 4
THEME Management of Technology-Oriented Company
CASE Cisco Systems: The Acquisition of Technology is the Acquisition of People

Day 5
THEME Management of Global R&D Networks
CASE Siemens AG: Global Development Strategy
Day 6
THEME Corporate Strategy Built around Technology
CASE IBM Corporation Turnaround

Faculty


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