Curriculum
Venture Strategy
Course Objectives
Students will learn how to formulate strategies specific to the establishment of venture companies and start-up businesses, as well as how to discovering entrepreneurial opportunities and formulate a growth strategy in light of the persistent gap between resources and reality. Students will receive lectures from entrepreneurs and venture capitalists who will present methods of establishing business models based on their own experience. Students will also engage in the creation of business models by simulating a business start-up in their groups.
Course Details
Programs: Full-time MBA, Part-time MBA
Discipline: Creation
Course Level: Specialized Course
Special Features: Group Work
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 24 (Part-time MBA)
Discipline: Creation
Course Level: Specialized Course
Special Features: Group Work
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 24 (Part-time MBA)
Recommended Preliminary Courses
- Critical Thinking
- Marketing I
- Human Resource Management
- Strategy
- Venture Management
Click here to see a list of Preliminary Recommended Courses
- Marketing I
- Human Resource Management
- Strategy
- Venture Management
Click here to see a list of Preliminary Recommended Courses
Theme/Case (*The themes and cases shown below are subject to change)
Day 1
| THEME | Seizing an Entrepreneurial Opportunity |
|---|---|
| CASE | ENDONAV |
Day 2
| THEME | Designing a Business Model |
|---|---|
| CASE | STAMYPOR |
Day 3
| THEME | Defining a Market |
|---|---|
| CASE | GO Corporation |
Day 4
| THEME | Setting Strategic Vision & Forming Business Model |
|---|---|
| CASE | Li & Fung: Beyond "Filling in the Mosaic," 1995-1998 |
Day 5
| THEME | Turn-around Strategy |
|---|---|
| CASE | Soup Stock Tokyo: Is It Still Hot? |
Day 6
| THEME | Group Presentations on Business Plan for New Business |
|---|---|
| CASE | N/A |
