Top Seminar
Marketing and Leadership in Politics:
What businesses can learn from President Obama
Mark Kennedy, Director, Graduate School of Political Management, George Washington University

mark 2

GLOBIS proudly presents the Honorable Mark Kennedy, Director of the Graduate School of Political Management at the George Washington University, renowned professor, and former three term member of the United States House of Representatives. In this GLOBIS Top Seminar, Mr. Kennedy will speak on the exciting topic of political marketing and leadership in the United States presidency, using President Barack Obama's campaigns for the White House and time in office as a case study.

For Mr. Obama, winning the presidential election was an extraordinary achievement, his campaign's embrace of technology and viral marketing techniques have been copied by political aspirants at all levels.


Despite that game-changing performance, delivering on his campaign promises and producing actual results has so far proved to be far more lofty challenge to his political acumen, with actors across the political spectrum seeking to modify or halt his legislative goals.

In this seminar, Mr. Kennedy will share his insights on President Obama's victories on the campaign trail as well as his political leadership during subsequent successes and struggles to realize the promises he made to the public. Later in the seminar, Mr. Kennedy and the GLOBIS President Yoshito Hori will join in a dialogue to further expand on the subject of political marketing and leadership, and their relevance and implication to business.

・Date: Tuesday, January 14, 2014
・Time: 19:00 - 21:00 (reception opens at 18:30)
Venue: GLOBIS Tokyo Campus
・Registration Fee: 3,000 yen
 (GLOBIS students: 2,000 yen)
・Capacity: 150 persons
・Language: English (no translation provided)
*Please pay the registration fee at the door.
Part 1: Presentation by Mr. Kennedy
Part 2: Dialogue Session with President Hori
Part 3: Q&A

Speaker Profile
Mark Kennedy, Director
Graduate School of Political Management, George Washington University
The Honorable Mark Kennedy leads George Washington University's Graduate School of Political Management (GSPM), the world's first and foremost school of applied politics and strategic communications. Previously, Mr. Kennedy led as a Senior Vice President and Treasurer of a Fortune 100 company (Macy’s) and helped Pillsbury acquire Häagen Dazs and spread it around the globe. He also served three terms in the U.S. Congress (2001–7). He then returned to the private sector in a global role with Accenture (a leading consulting firm) and continued his public service as a presidential appointee to the Advisory Committee on Trade Policy (under both President Bush and President Obama).

Mark has a record of effective collaboration. While a Republican Congressman, he partnered with twenty Democrats to introduce and lead several pieces of legislation; more than half of the Democrats in the U.S. House co-sponsored one of his bills.

Kennedy regularly provides insights to media outlets worldwide including BBC, Bloomberg TV, CNN, CSPAN, France2, NBC - Face the Nation, Sky News – Arabia, NPR, SRF - Swiss Radio, Voice of Russia, Bloomberg / Business Week, Chicago Tribune, Foreign Policy, LA Times, Politico, U.S. News & World Report, the Wall Street Journal, Washington Post, and the Huffington Post.

A graduate of St. John's University, Mr. Kennedy received a Master's in Business Administration (MBA) with distinction from The University of Michigan.

Dialogue Partner
Yoshito Hori
President, GLOBIS University
Mr. Yoshito Hori established GLOBIS Management School in 1992 and GLOBIS Capital Partners in 1996. In 2003, GLOBIS started its original MBA program which, in 2006, received accreditation from the Japanese Ministry of Education to issue the MBA degree (awarded university status). GLOBIS started a part-time MBA program in English in 2009 and a full-time MBA program in English in 2012.

Prior to GLOBIS, Mr. Hori worked for Sumitomo Corporation.
Mr. Hori founded the Entrepreneurs’ Organization (EO) Japan Chapter and became the first board member from Asia in charge of the EO Asia Pacific region. He also served on the World Economic Forum’s New Asian Leaders Executive Committee. Currently, Mr. Hori is a member of the board of the Keizai Doyukai (Japan Association of Corporate Executives), and the Japan Private Equity Association.

In 2008, Mr. Hori launched the G1 Summit, hoping to serve as the Japanese version of the Davos conference. Following the March 2011 tsunami in northeast Japan, he set up KIBOW Foundation, which continues to provide a platform for recovery to the devastated areas.

Mr. Hori has authored several books including Visionary Leaders who Create and Innovate Societies, Six Dimensions of Life, and My Personal Mission Statement.

Mr. Hori received his BS in Engineering from Kyoto University in Japan and his MBA from Harvard Business School.

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