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Mamiko Matsumura
Discipline:
Marketing and Strategy
Specialization
Courses:
Essentials of Marketing and Strategy
Corporate Mentorship Program
Research Project
Education:
GDBA (Graduate Diploma in Business Administration), GLOBIS University
BA in Foreign Language, Tokyo University of Foreign Studies
Biography:
After graduating from Tokyo University of Foreign Studies, Ms. Matsumura was employed by an American IT company, where she was involved in many development projects for airline, nonlife insurance, and retailing industries. She then participated in business planning, promotion and marketing for new products. During her career at the IT company, she experienced two corporate mergers.
At GLOBIS, after leading the assessment test business, Ms. Matsumura attended the launch of the English MBA program of GLOBIS University called the International MBA Program (IMBA). As Director of the IMBA, she is currently involved in overseeing school management, sales and marketing, admissions, and student services. She also teaches marketing at the Globis Management School and IMBA Program.
Faculty Message:
What is strategy? What is marketing? What strategic issues should you consider when you make a marketing plan?
Most of you should have heard of the word "Strategy" or "Marketing". But it is not easy to define what strategy/marketing is and their relations correctly. Furthermore, it is more difficult to apply what you learnt in class to your real job. I hope you to learn not only the management basics but also the way of application so that you can build whatever buildings on the solid foundation.
At the same time, I would strongly encourage you to bring your experiences into class and maximize the learning of yourself and your classmates. Let’s enjoy learning!
