This course, “Business Transformation” studies, examines challenges in the transformation of business structures (portfolios) through innovation, while developing/creating a new business and confronting existing structures and inertia in the marketplace, and ways to overcome those challenges. The knowledge learned so far— mainly management strategies and marketing— will be applied to the development of a new “core” business within existing businesses and the accomplishment of innovation.
The course also cultivates a better understanding through new theories and practical case studies, including organizational development and its management methods, as well as requirements for intrapreneur in order to carry out innovations that are highly uncertain.
This course is designed for those who are interested in creating and practicing a new business within the enterprise or organization that they belong to, those who want to engage in a business that provides support to such efforts, and those who wish to carry out transformation (innovation) within their enterprise.
Course participants should have completed the acquisition of concepts related to basic management strategies and organizational management in order to maximize learning effectiveness of themselves and classmates.
Section A THEME: Overview of Business Structure Transformation through Innovation CASE: Emerging Business Opportunities at IBM (A)
Section B THEME: Challenges in New Business Development and Ways to Overcome Those Challenges CASE: ・ Emerging Business Opportunities at IBM (A) ・Emerging Business Opportunities at IBM (B) (to be distributed in class) ・Emerging Business Opportunities at IBM (C): Pervasive Computing
Section A THEME: Market Creation for Innovative Products CASE: iRobot’s Roomba: Bringing Robots into Homes
Section B THEME: Challenges to the Dilemmas of Innovation CASE: Pitney Bowes Inc.
Section A THEME: Leadership in Business Transformation CASE: The Weather Company
Section B THEME: Portfolio Management for Innovation CASE: ・Organizing for Innovation at Glenmark (A) ・Organizing for Innovation at Glenmark (B) (to be distributed in class)
Section A THEME: Business Model Innovation CASE: Innovation and Renovation: The Nespresso Story
Section B THEME: Requirements for Intrapreneurs CASE: ・Innovation and Renovation: The Nespresso Story ・Nespresso: Embracing Further Challenges (to be distributed in class)
Section A THEME: New Trends in Innovation: (1) Open Innovation CASE: Webasto:Co-Creating Innovation with Lead Users
Section B THEME: New Trends in Innovation―(2) Responding to Social Issues CASE: ・Accenture Development Partnership (A) ・Accenture Development Partnership (B) (to be distributed in class)
Section A THEME: Implant Innovation DNA into an Existing Organization CASE: ・Brother Industries (A) ・Brother Industries (B) (to be distributed in class)
Section B THEME: Application to One’s Own Company /Oneself CASE: N/A