The objective of this course is to develop new business strategies for the Shimizu Corporation, one of Japan’s largest construction companies with a 220-year history. The company needs to navigate a rapidly changing and uncertain business environment by expanding its approach to providing value through services, while remaining rooted in its core strength—the traditional construction business.
In this course, students will develop new strategies to expand their traditional civil construction business overseas. Currently, Shimizu Corporation focuses on the Japanese domestic market and ODA projects supporting infrastructure in developing countries. However, they are now aiming to increase their global reach. The goal of the course is for students to create strategies that will boost Shimizu Corporation’s global sales ratio from 5% to 25%, reaching 500 billion yen over the next five years.
This course is highly practical and requires students to apply concepts from courses such as strategy, marketing, and accounting to real-world business challenges. Participants must work independently, demonstrate commitment, engage in teamwork on specific themes, and conduct extensive out-of-class analysis and research.
THEME: Understanding Shimizu Corporation
THEME: Explanation of new business creation method / New business proposal creation workshop
THEME: Introduction and refinement of the generated new business concepts
THEME: Presentation of the new business proposal outline by each team and feedback
THEME: Presentation of the draft final report by each team and feedback
THEME: Final Report Presentation
*Reading materials to be announced. **Due to the characteristics of the course, application of the substitute class and leave of absence system is not available. ***Themes and the order of the classes may change.
