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Customer Journey and Branding

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Course overview

Students who have acquired basic marketing concepts and are involved in marketing activities in their daily work will learn through this course how to use as their marketing strategy the customer journey map, which has become a standard tool for marketing management. Through case studies and fieldwork, students will explore how to build a brand and tie it into marketing practices.

This course is intended for marketing managers or those who want to find such a position — those with curiosity and imagination are welcome to attend.
To maximize the learning effect for all, students are required to have completed the recommended preliminary courses or have equivalent knowledge and practical experience.

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