This course aims to help students develop a broader and global perspective towards entrepreneurship and apply best practices in their local markets, by comparing startup cases from different countries around the world including the US, Europe, China, Japan, India, Southeast Asia, and Africa. The course analyzes how different social norms, government regulations, economic environment, corporate cultures, and personal behaviors affect entrepreneurship. It also discusses not only the rewards and “what-to-do’s” for entrepreneurs, but also the ”pains” and “what-not-to-do’s”.
From this course, students will:
This course is intended for any student who is interested in entrepreneurship with a global perspective. Some basic knowledge in writing a business plan is helpful but not required.
Session A THEME: The “Human Side” of Being an Entrepreneur
CASE: ・The Global Entrepreneur ・Apple’s Core
Session B THEME: The “Human Side” of Venture Financing
CASE: How Venture Capital Works
Session A THEME: From an Idea in Europe to an IPO in the US
CASE: Zipcar: Refining the Business Model
Session B THEME: Developing a Winning Global Business Model
CASE: Uber: Competing Globally
Session A THEME: Chinese Companies Going Global – Challenges and Opportunities
CASE: Xiaomi: Entering International Markets
Session B THEME: Leverage Technologies When Going Global
CASE: SHEIN: An Ultra-Fast-Fashion Retailer’s Digital Strategies
Session A THEME: Entrepreneurship in Japan
CASE: ・Kazuo Inamori, a Japanese Entrepreneur ・Takahiko Naraki, The Three Million Yen Entrepreneur
Session B THEME: Pushing Entrepreneurship in Africa
CASE: Jumia Nigeria: from Retail to Marketplace (A)
Session A THEME: Building and Growing Businesses in India
CASE: d.light Design: Marketing Channel Strategies in India
Session B THEME: Thriving Startup Ecosystem in Southeast Asia
CASE Nium: Leveraging Fintech to Disrupt Cross-border remittance Services
Session A THEME: Cross-border Business Plan Presentation
CASE: N/A
Session B THEME: Cross-border Business Plan Presentation
*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.