This course teaches students how to manage the development of IT products and services that can be scaled as businesses, with potential AI applications.
Students will understand the role of the product manager and how to effectively leverage the power of engineers and designers to solve customer problems and achieve business success.
In doing so, students will understand the changing roles of product managers according to the business development stage, and learn methodologies for managing development organizations to achieve exponential growth.
This course is designed for professionals seeking career advancement in Technovate-focused fields. Typical career goals include roles such as product manager, new business development leader, or executive team member in relevant companies. IT knowledge is not required as long as the student is willing to learn.
Session A THEME: Introduction
CASE: Exercise 1 is treated as the main reading.
Session B THEME: Product Success and Careers in Product Management
CASE: LiveRamp in 2020
Session A THEME: Nurturing Products
CASE: Byteboard: Reinventing the Technical Interview (A)
Session B THEME: Nurturing Products
CASE: Focal Systems: The Automation of Brick ＆ Mortar Retail
Session A THEME: Comprehensive Exercises
CASE: Niantic, Inc.: Pokemon Go and the Rise of Augmented Reality Gaming
Session B THEME: Comprehensive Exercises
Session A THEME: Leading Product Teams and Bringing Stakeholders Together
CASE: SmartNews Inc.’s Global Expansion (A)
Session B THEME: Leading Product Teams and Bringing Stakeholders Together
CASE: SmartNews Inc.’s Global Expansion (B)
Session A THEME: Maximizing Growth
CASE: Zuora in 2022: Accelerating Growth
Session B THEME: Summary
CASE: Exercise 2 is treated as the main reading
