This course aims to cultivate the ability to design business strategies for rapidly evolving environments by understanding the essence of changes in industrial structures, competitive dynamics, and economic principles in the “Technovate” era, which diverges from traditional strategic approaches. Each session integrates case studies and individual assignments, enabling participants to apply their insights and develop next-generation business strategies.
The rapid advancements driven by digital technologies, often referred to as the Fourth Industrial Revolution, have profoundly transformed lives and societal structures. Many organizations are pursuing Digital Transformation (DX), and concepts such as “Customer Experience,” “Ecosystems,” “Platforms,” and “Data Utilization,” essential for next-generation business strategies, are now widely recognized. However, these concepts fundamentally differ from traditional frameworks established in the 20th century, requiring time, effort, and a practical understanding to implement effectively.
To address these challenges, this course offers a platform to deeply explore next-generation strategies and develop the practical skills to apply them. Whether you are actively engaged in DX or new to the field, this course is designed to support your growth and equip you with the tools and knowledge needed to succeed.
Section A THEME: What is Technovate Strategy?
CASE: Nokia and Apple
Section B THEME: Predicting change in industry structure brought about by technology
CASE: N/A
Section A THEME: Competing and collaborating: Types of corporate strategy and industrial transformation
CASE: Nissan and the Changing Automotive Industry
Section B THEME: Presentation by students of the challenges they are facing
Section A THEME: Business models and strategy: emergent strategies and redefining the value proposition
CASE: Netflix in 2011
Section A THEME: Business models and strategy: Platform strategy
CASE: Park24 in 2022
Section A THEME: Digital Technology and Solving Social Issues
CASE: Ping An Good Doctor Creating a Nondisruptive Solution for China’s Healthcare System
Section A THEME: Technovate companies and government
CASE: Private Lodging Services and Regulatory Reform in Japan
Section B THEME: Final presentation by students of the challenges they are facing
