Technovate Strategy

Course Objectives

Since the 1990s, the evolution of the Internet and Information & Communications Technology (ICT) have greatly impacted our everyday lives and revolutionized the way we do business. Technology has drastically reduced the cost of obtaining and distributing information, and has led to the creation of new economic and business values. Many new companies have been established; including some of today's largest companies  such as Google and Facebook, which did not even exist 20 years ago. In the Technovate era, companies are being forced to either undertake "digital transformations" and adapt their business strategies to the new economic principles brought along by ICT, or risk being left in the past and getting “disrupted”.

In this course, we will examine the economic principles that are arising from the dramatic progress of ICT and look at the role of Technovate era corporate strategy, which differs completely from traditional corporate strategy. As we are transitioning from a world of scarcity to a world of abundance, we need to rethink our business strategies. For example, platform strategy and the sharing economy are instances of how companies have tried to leverage the economics of abundance. It is also becoming more important to make use of the latest technologies and data in order to compete in a rapidly changing environment. In this course, we will explore how AI and IoT leverage data, and how to implement these strategies as business leaders. This course will equip students with skills and knowledge in formulating new business approaches fit for the ever-evolving business world.

This course is intended for students who plan to take on corporate management responsibilities as a business leader in the Technovate era.

Course Details

Programs: Full-time MBA, Part-time MBA
Discipline: Special Course
Course Level: Specialized Course
Special Features: None
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 35

*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.

Recommended Preliminary Courses

- Critical Thinking
- Essentials of Marketing and Strategy

*Due to similarities in course content, students who have taken the following courses cannot register for this course.
- Internet Business Strategy
- Technology-driven Business Models (in Japanese)

Theme/Reading Materials

Day 1
Session A
THEME Introduction to Technovate Strategy
CASE Nokia and Apple
Session B
THEME Forecast of Industrial Structural Change in the Technovate Era
CASE N/A
 
Day 2
Session A
THEME Presentation of Individual Assignment
CASE N/A
Session B
THEME Competition and Collaboration: Types of Industrial Changes and Corporate Strategy
CASE Google Car
 
Day 3
Session A
THEME Business Model and Strategy: Redefinition of Value and Emergent Strategy
CASE Netflix
Session B
THEME Presentation of Individual Assignment
CASE N/A
 
Day 4
Session A
THEME Business Model and Strategy: Platform Strategy (1)
CASE Park24
Session B
THEME Business Model and Strategy: Platform Strategy (2)
CASE Park24
 
Day 5
Session A
THEME Digital Transformation and Organizational Design
CASE Parco
Session B
THEME Presentation of Individual Assignment
CASE N/A
 
Day 6
Session A
THEME Technovate Companies and Government
CASE Private Accommodation Services and Regulatory Reform in Japan
Session B
THEME Final Presentation of Individual Assignment
CASE N/A

Faculty

Mahendra Singh
Marketing and Strategy
The business environment is constantly changing due to many factors including disruptive innovations. While what you learn in Strategy, Marketing, HR and other courses is important, for operating in this dynamic environment it is more important to nurture your dynamic capabilities while learning. Current knowledge may become obsolete someday but your consciousness to the moment and the core learnings which you accumulate will help you to navigate through the dynamic changes in your life and business.