This CMP Special Course aims to offer students an opportunity to consider the transformation of global MNC (IBM) from the top management perspective, to understand a strategic "Technovate" change, and to develop a market expansion plan for IBM Watson in the Japan market. Creating a new market through innovation is required in any business in the VUCA era. Business leaders of IBM Japan, Ltd. will share with students on what actually happened and what is currently going on under the changes led by the two CEOs; Sam Palmisano and Ginni Rometty. Students will then develop a plan for market expansion of IBM Watson in the Japan market.
Programs: Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Special Courses
Course Level: Specialized Courses
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 30 (Part-time MBA)
*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.
Recommended Preliminary Courses
- Organizational Behavior and Leadership