Design Thinking and User Experience

Course Objectives

The role of design in management has shifted. The importance of design has increased as focus has moved from creativity and branding (Design 1.0) to a more people-centered approach (Design 2.0). Design is still evolving, and its influence can be seen in “backwards workflows” that start with the values of the customer experience and fit the business around these, and in using design as an operating system that realizes strategy, or in cultivating a design-oriented corporate culture.

In this course, we will deepen our understanding and sharpen our creativity while discussing cases of innovation that revolutionize customer experience through technology born from people-centered concepts. On Day 1, we will organize ourselves into groups to carry out a three-month project that makes use of the design thinking methods covered in the course and apply them to business.

This course is ideal for active business leaders, especially those concerned with customer experience, aiming to create new services and value, or those interested in ideas and methods for creating innovation.

Course Details

Programs: Full-time MBA, Part-time & Online MBA
Discipline: Technovate
Course Level: Applied Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 35

Recommended Preliminary Courses

- Critical Thinking
- Marketing I

Theme/Reading Materials

Day 1
Session A
THEMEDesign Thinking that leads to innovation
CASEDesign Thinking and Innovation at Apple
Session B
THEMEThe Design Thinking process (Information gathering / interviews)
CASEN/A
 
Day 2
Session A
THEMEThe big picture of Design Thinking
CASEIDEO: Human-Centered Service Design
Session B
THEMEThe Design Thinking process (Structuring information)
CASE(Group project)
 
Day 3
Session A
THEMEIdeation methods
CASEN/A
Session B
THEMEThe Design Thinking process (Ideation)
CASE(Group project)
 
Day 4
Session A
THEMEDesigning User Experience
CASEN/A
Session B
THEMEThe Design Thinking process
CASE(Group project)
 
Day 5
Session A
THEMEThe Design Thinking process (Storytelling)
CASEN/A
Session B
THEMEDesign Thinking and communication
CASE(Group project)
 
Day 6
Session A
THEMEGroup project presentations
CASEN/A
Session B
THEMEGroup project presentations
CASEN/A

Faculty

Cristian Vlad
Cristian Vlad
Creation, Global/Asia/Japan, Marketing and Strategy
COURSES:
Essentials of Marketing and Strategy
Service Management
Power And Influence
Cross Cultural Management
Design Thinking and User Experience
Michelle Lim
Michelle Lim
Marketing and Strategy
COURSES:
Design Thinking and User Experience
Darren Menabney
Darren Menabney
Critical and Analytical Skills
COURSES:
Business Presentation
Critical Thinking
Innovation through Virtual Teams
Design Thinking and User Experience
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