Course Objectives
The role of design in management has shifted. The importance of design has increased as focus has moved from creativity and branding (Design 1.0) to a more people-centered approach (Design 2.0). Design is still evolving, and its influence can be seen in “backwards workflows” that start with the values of the customer experience and fit the business around these, and in using design as an operating system that realizes strategy, or in cultivating a design-oriented corporate culture.
In this course, we will deepen our understanding and sharpen our creativity while discussing cases of innovation that revolutionize customer experience through technology born from people-centered concepts. On Day 1, we will organize ourselves into groups to carry out a three-month project that makes use of the design thinking methods covered in the course and apply them to business.
This course is ideal for active business leaders, especially those concerned with customer experience, aiming to create new services and value, or those interested in ideas and methods for creating innovation.
Course Details
Programs: Full-time MBA, Part-time & Online MBA
Discipline: Technovate
Course Level: Applied Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 35
Recommended Preliminary Courses
- Critical Thinking
- Marketing
Theme/Reading Materials
Day 1
Session A
| THEME | Design Thinking that leads to innovation |
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| CASE | Design Thinking and Innovation at Apple |
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Session B
| THEME | The Design Thinking process (Information gathering / interviews) |
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| CASE | N/A |
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Day 2
Session A
| THEME | The big picture of Design Thinking |
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| CASE | IDEO: Human-Centered Service Design |
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Session B
| THEME | The Design Thinking process (Structuring information) |
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| CASE | (Group project) |
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Day 3
Session A
| THEME | Ideation methods |
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| CASE | N/A |
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Session B
| THEME | The Design Thinking process (Ideation) |
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| CASE | (Group project) |
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Day 4
Session A
| THEME | Designing User Experience |
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| CASE | N/A |
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Session B
| THEME | The Design Thinking process |
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| CASE | (Group project) |
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Day 5
Session A
| THEME | The Design Thinking process (Storytelling) |
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| CASE | N/A |
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Session B
| THEME | Design Thinking and communication |
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| CASE | (Group project) |
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Day 6
Session A
| THEME | Group project presentations |
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| CASE | N/A |
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Session B
| THEME | Group project presentations |
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| CASE | N/A |
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