Digital Biotech Innovation

Course Objectives

Why are digital tech giants such as Alphabet, Amazon, Microsoft and even Japan’s Softbank investing astonishing amounts in healthcare and biotech? In the Technovate era, we are currently witnessing a shift towards new kinds of collaboration between digitech and biotech. The World Economic Forum coined biotech as one of the key enablers of the Fourth Industrial Revolution alongside AI, IoT and 5G network.

The Covid-19 pandemic has all but reassured the critical importance of healthcare and data-based biotech. In the new paradigm post-covid-19, investment in these two areas is already showing very strong growth, with over 100 biotech IPOs in 2020 and healthcare indexes beating benchmarks by over 20%. The pandemic has showcased innovation in biotech and is pushing for the development of new drug platforms, leading to potential applications in other disease categories.

Whether you are working in the biotech industry looking for ways to incorporate digital technologies, or working in the digital industry looking for business applications in biotech, the business opportunities are vast. However, key fundamental differences in these two industries still present great challenges for business leaders.

Currently, we are enjoying the best period in History not only in terms of regular life expectancy but also in Healthy Life Expectancy (HALE) as defined by the World Health Organization. By 2020, the worldwide population over 65 years old is projected to be over 600 million people.

From a quantitative standpoint, global healthcare spending reached 7 trillion USD for the first time in 2015 and is expected to reach 8.7 trillion USD by 2020 as reported by Deloitte. Half of the spending is projected to concentrate on the three leading causes of death: cardiovascular diseases, cancer and respiratory diseases.

Nonetheless, Biotech is not an easy sector, with important challenges such as the difficulty in securing stable financing for the lengthy and costly Clinical Trials. Taking a new biotech compound to market typically takes 7-10 years, with total expenditures of over 1,5 billion USD and a success rate of around 1% at the preclinical stage.

Therefore, there is still great potential for efficiency improvement thanks to the progressive introduction of Big Data & Analytics, Blockchain and Artificial Intelligence algorithms as IBM Watson has proved.

Biotech companies have also been facing increasing difficulty in finding professionals with the required skillset and knowledge of the particularities of the field so they can actively contribute to the improvement of the organizations. Some of the new life sciences leadership and data roles growing in importance include: chief data officer, chief innovation officer, chief patient officer and data protection officer.

This course aims to provide students with a solid understanding of the biotech industry and prepare them to fulfill the most relevant position in the Biotech industry. We will identify new opportunities and examine the challenges. We will also discuss how to strategically drive biotech innovation in both startups and established companies.

Course Details

Programs: Full-time MBA, Part-time & Online MBA
Discipline: Special Course
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35

*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.

 

Theme/Reading Materials

Day 1
Session A
THEMEIntroduction to Biotech and Healthcare Industries
CASECase: Neurotrack and the Alzheimer’s Puzzle
Session B
THEMEIntroduction to Biotech and Healthcare Industries
CASECase: Neurotrack and the Alzheimer’s Puzzle
 
Day 2
Session A
THEMEInnovation in Biotech Startups
CASEResilience at Intermune: A Journey Through the Valley of the Shadow of Death
Session B
THEMEInnovation in Biotech Startups
CASEResilience at Intermune: A Journey Through the Valley of the Shadow of Death
 
Day 3
Session A
THEMEInnovation in Established Biotech Companies
CASEAmgen Inc.: Pursuing Innovation and Imitation? (A)
Session B
THEMEInnovation in Established Biotech Companies
CASEAmgen Inc.: Pursuing Innovation and Imitation? (A)
 
Day 4
Session A
THEMEPresentation and Macro-environment (Government, Politics and Laws) in Biotech Management
CASEHealthcare.gov: The Crash and the Fix (A)
Session B
THEMEPresentation and Macro-environment (Government, Politics and Laws) in Biotech Management
CASEHealthcare.gov: The Crash and the Fix (A)

Faculty

David Yeregui Marcos del Blanco
David Yeregui Marcos del Blanco
Marketing and Strategy
Dr. David Yeregui Marcos del Blanco is a Process and Robotics Engineer (2005) and PhD in Production and Computing Engineering with honors from the University of Leon (2018). He also holds an M.Sc. Degree in International Business Management from the ICEX (Ministry of Industry, Tourism and Commerce of Spain). David has co-authored over 10 articles in high-impact journals in the Cybersecurity and Biotech fields.
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