Emotion-Driven Innovation

Course Objectives

Innovation has become a constant rhetoric in today’s business world, one that has become more stifling than enhancing for the individual professional, mostly due to the pressure to be innovative. Before a professional can begin to innovate, he/she must first understand if they have the necessary mindset for it.

This course delves into the reasoning underlying the correlation between innovative thought processes and emotional intelligence. By deconstructing the individual element to innovation, in this case, creativity and professional emotional intelligence, this course offers a student the ability to personally assess and develop traits that beget innovative processes. This course gives the students the necessary tools to pinpoint their professional emotional intelligence levels and expand them.

The most important aspect of this process is the level of uncertainty that the student will be challenged to accept in order to expand his/her comfort zone. To reach an innovative mindset, an individual must accept the uncertainty that is required to enhance emotional intelligence.

In this course, students will also understand how innovation is different today and the increasing role of emotional engagement with customers in delivering this innovation. This new wave of innovation is driven by technologies including big data and artificial intelligence. Students will learn how to develop the necessary skills to deliver these innovation strategies.

The course is based on the research work of the Professor, working with Professor Ikhlaq Sidhu, UC Berkeley and Dr, Mario Alonso Puig, Harvard Fellow, which has been tested at some of the world’s leading global companies.

This course is intended for students who wish to:
• Understand innovation in today’s business world and the individual’s role in reaching it
• Grasp the interdependency of innovation, emotional intelligence & embracing uncertainty.
• Develop a clear view of how to discipline one’s mindset, utilizing the Comfort Zone methodology, in the business environment
• Develop the ability to embrace uncertainty in their professional lives and see uncertainty as opportunity, not a stigma
• Understand how the Comfort Zone approach can help professionals succeed and be more competitive and innovative in business
• Implement a Comfort Zone system in his/her workplace to better facilitate growth for oneself and the company as a whole
• Get an understanding of the key technologies that are driving today’s innovation online.

 

Course Details

Programs: Full-time MBA, Part-time MBA
Discipline: Special Course
Course Level: Specialized Course
Special Features: None
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 20

*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.

 

Theme/Reading Materials

Day 1
Session A
THEME Innovation Today 
CASE Introduction of The Lean Comfort Zone
Session B
THEME The Role of Emotions and Rhetoric
CASE Introduction of The Lean Comfort Zone
 
Day 2
Session A
THEME Introduction to Emotional Intelligence
CASE Emotional Intelligence at Work
Session B
THEME Multi-cultural differences
CASE The Avanti Case
 
Day 3
Session A
THEME The Role of Big Data & Machine Learning in Innovation
CASE How Target Figured Out a Teen Girl was Pregnant
Session B
THEME The Role of Big Data & Machine Learning in Innovation (Continued)
CASE Big Data
 
Day 4
Session A
THEME The Lean Comfort Zone Scale (LCZ) & Emotional Intelligence at Work
CASE Emotional Intelligence at Work
Session B
THEME The Lean Comfort Zone Scale (LCZ) & Emotional Intelligence at Work (Continued)
CASE The Lean Comfort Zone
 
Day 5
Session A
THEME The LCZ Scale & Applied Innovation
CASE Corporate Innovation in the Fifth Era
Session B
THEME The LCZ Scale & Applied Innovation (Continued)
CASE Corporate Innovation in the Fifth Era
 
Day 6
Session A
THEME Group Presentation
CASE N/A
Session B
THEME Group Presentation (Continued)
CASE N/A

Faculty

Paris de l´Etraz
Paris de l´Etraz
Innovation
Dr.Paris de l’Etraz has spent over 20 years in investment banking and venture capital, mainly at UBS Bank and ABN AMRO. Since 2005, he has continued to be in the business of either raising funds, setting up new companies, selling or buying companies through his group Amazing Lab. He has a keen interest for what makes an entrepreneur and what he/she needs to succeed. In particular he has focused on venture capital, digital marketing, sports management, renewable energy and new technology industries.