Essentials of Marketing and Strategy

Course Objectives

 

In this course students will develop an understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.

In this interactive lecture students will learn:

  • About the role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management

This course is intended for those who wish to expand their strategic view of management and understand business from the perspective of top management. It is designed for those with limited practical experience in marketing and strategy who want to become familiar with the frameworks and analytical methods used in this discipline. It is also recommended for those with experience who wish to identify and bridge the gap between their current status.

 

Course Details

Programs: Full-time MBA, Part-time & Online MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: No Report
Hours Per Class: 3 hours
Class Capacity: 35

12 weeks, every other week
Online/On-Campus
JPY 128,000
Fundamental

 

Theme/Reading Materials

Day 1
Session A
THEMEOverview of Strategy
Environment Analysis for Developing a Business Strategy
CASE・ Interactive Lecture: Strategy -2nd Edition-
・ QB HOUSE
Session B
THEMEEnvironment Analysis for Developing a Business Strategy (Continued)
CASE・ Interactive Lecture: Strategy-2nd Edition-
・ QB HOUSE
 
Day 2
Session A
THEMEEstablishing a Competitive Advantage in Business Strategy
CASE・ Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4
・Nitori and IKEA
Session B
THEMEEstablishing a Competitive Advantage in Business Strategy (Continued)
CASE

・ Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4

・ Nitori and IKEA

 
Day 3
Session A
THEMEComprehensive Exercises: Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)
CASE・ Interactive Lecture: Strategy-2nd Edition-
・ Reorganization of the Japanese Steel Industry (1999–) (A)
Session B
THEMEComprehensive Exercises: Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)
CASE・ Interactive Lecture: Strategy-2nd Edition-
・ Reorganization of the Japanese Steel Industry (1999–) (A)
・ Reorganization of the Japanese Steel Industry (2015)
 
Day 4
Session A
THEMEOverview of Marketing: Analysis and Planning
CASE・ Interactive Lecture: Marketing —2nd Edition—
・ A Comeback for Fujifilm’s Cheki (A)
Session B
THEMEOverview of Marketing: Analysis and Planning (Continued)
CASE・ Interactive Lecture: Marketing —2nd Edition—
・ A Comeback for Fujifilm’s Cheki (A)
・ A Comeback for Fujifilm’s Cheki (B) (to be distributed in class)
 
Day 5
Session A
THEMEDrafting Measures in Marketing Strategy (Marketing Mix (4Ps))
CASE

・ Interactive Lecture: Marketing —2nd Edition— : Unit 1–Unit 4

・ Vermicular Ricepot: Riding a Dream (A)

Session B
THEMEDrafting Measures in Marketing Strategy (Marketing Mix (4Ps)) (Continued)
CASE

・ Interactive Lecture: Marketing —2nd Edition—: Unit 1–Unit 4

・ Vermicular Ricepot: Riding a Dream (A)

・ Vermicular Ricepot: Riding a Dream (B) (to be distributed in class)

 
Day 6
Session A
THEMEComprehensive Exercises (case study analysis)
CASE・ Emirates Airline: Connecting the Unconnected
・ Emirates Airline: Additional Exhibits
Session B
THEMEComprehensive Exercises (case study analysis) (Continued)
CASE・ Emirates Airline: Connecting the Unconnected
・ Emirates Airline: Additional Exhibits

 

If you wish to start from the Pre-MBA,

Tuition Fee per course: 128,000 yen
Please find more about the Pre-MBA Program.

Course Schedule

Faculty

Tomoko Katsurayama
Tomoko Katsurayama
Marketing and Strategy
Hirofumi Matsubayashi
Hirofumi Matsubayashi
Marketing and Strategy
COURSES:
Essentials of Marketing and Strategy
Marketing I
Strategy
Tomoya Nakamura
Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Specialization
COURSES:
Corporate Philosophy and Social Values
Entrepreneurial Leadership
Globalization of Japanese and Asian Companies
Japanese Management: New Systems, Lasting Values
Keiei Dojo
Research Project
Cristian Vlad
Cristian Vlad
Creation, Global/Asia/Japan, Marketing and Strategy
COURSES:
Essentials of Marketing and Strategy
Service Management
Power And Influence
Cross Cultural Management
Design Thinking and User Experience
Karl O'Callaghan
Karl O'Callaghan
Marketing and Strategy
COURSES:
Essentials of Marketing and Strategy
Tadahiro Wakasugi
Tadahiro Wakasugi
Global/Asia/Japan, Management Philosophy, Organizational Behavior and HRM
COURSES:
Organizational Behavior and Leadership
Japanese Management: New Systems, Lasting Values
Leadership Development, Ethics and Values
Keiei Dojo
Sven Van Stichel
Sven Van Stichel
Marketing and Strategy
COURSES:
Essentials of Marketing and Strategy
Apply Events Brochure