Essentials of Marketing and Strategy

Course Objectives

Apply to Pre-MBA

In this course students will develop an understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.

In this interactive lecture students will learn:

  • About the role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management

This course is intended for those who wish to expand their strategic view of management and understand business from the perspective of top management. It is designed for those with limited practical experience in marketing and strategy who want to become familiar with the frameworks and analytical methods used in this discipline. It is also recommended for those with experience who wish to identify and bridge the gap between their current status.

 

Course Details

Programs: Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Marketing and Strategy
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report (Report Day): No Report
Class Capacity: 35 (Part-time MBA)

12 weeks, every other week
Online/On-Campus
JPY 128,000
Fundamental

 

Theme/Reading Materials

Day 1
Session A
THEME Overview of Strategy
Environment Analysis for Developing a Business Strategy
CASE ・ Interactive Lecture: Strategy -2nd Edition-
・ QB HOUSE
Session B
THEME Environment Analysis for Developing a Business Strategy (Continued)
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ QB HOUSE
 
Day 2
Session A
THEME Establishing a Competitive Advantage in Business Strategy
CASE ・ Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4
・Nitori and IKEA
Session B
THEME Establishing a Competitive Advantage in Business Strategy (Continued)
CASE

・ Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4

・ Nitori and IKEA
 
Day 3
Session A
THEME Comprehensive Exercises: Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ Reorganization of the Japanese Steel Industry (1999–) (A)
Session B
THEME Comprehensive Exercises: Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ Reorganization of the Japanese Steel Industry (1999–) (A)
・ Reorganization of the Japanese Steel Industry (2015)
 
Day 4
Session A
THEME Overview of Marketing: Analysis and Planning
CASE ・ Interactive Lecture: Marketing —2nd Edition—
・ A Comeback for Fujifilm’s Cheki (A)
Session B
THEME Overview of Marketing: Analysis and Planning (Continued)
CASE ・ Interactive Lecture: Marketing —2nd Edition—
・ A Comeback for Fujifilm’s Cheki (A)
・ A Comeback for Fujifilm’s Cheki (B) (to be distributed in class)
 
Day 5
Session A
THEME Drafting Measures in Marketing Strategy (Marketing Mix (4Ps))
CASE

・ Interactive Lecture: Marketing —2nd Edition— : Unit 1–Unit 4

・ Vermicular Ricepot: Riding a Dream (A)
Session B
THEME Drafting Measures in Marketing Strategy (Marketing Mix (4Ps)) (Continued)
CASE

・ Interactive Lecture: Marketing —2nd Edition—: Unit 1–Unit 4

・ Vermicular Ricepot: Riding a Dream (A)

・ Vermicular Ricepot: Riding a Dream (B) (to be distributed in class)
 
Day 6
Session A
THEME Comprehensive Exercises (case study analysis)
CASE ・ Emirates Airline: Connecting the Unconnected
・ Emirates Airline: Additional Exhibits
Session B
THEME Comprehensive Exercises (case study analysis) (Continued)
CASE ・ Emirates Airline: Connecting the Unconnected
・ Emirates Airline: Additional Exhibits

 

If you wish to start from the Pre-MBA,

Tuition Fee per course: 128,000 yen
Please find more about the Pre-MBA Program.

Course Schedule

Faculty

Tomoko Katsurayama
Marketing and Strategy
"To be a global leader, it is essential to gain strategic thinking approach and magnetic personality with KOKOROZASHI. In Strategy and Marketing course, you will brush up your problem solving approach, which is the fundamental part of your business management skill. It is going to be an eye-opening journey as well as possibly hardest one. It helps you to take a comprehensive and panoramic view of business. Please join us and enjoy your journey of Strategy and Marketing world."
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Specialization
"Welcome to GLOBIS! I am not sure which class you will be studying with me, but I hope to make your learning as stimulating as possible. There are many unique things in Japan and Asia. I hope to introduce them to you and to connect them with management knowledge. Let's explore the dynamism and influence that management can have to our society. I believe that you will be thrilled to see your vision expand."
Cristian Vlad
Creation, Global/Asia/Japan, Marketing and Strategy
"Creativity, Critical Thinking and Marketing work hand-in-hand and new strategy planning and research methodologies are developed each day. Let’s explore together the fundamentals of marketing and strategy and see which approach fits you and your project best! See you in class!"
Karl O'Callaghan
Marketing and Strategy
Being a graduate of GLOBIS, I understand how difficult it is to juggle work, family, friends and study. But I also know how rewarding it is to learn new things and to be able to try them in the real world of business. I can truly attest to the value of the learning, the networks and the personal mission that students hone during their time here at the school. We all have a lot to learn from each other.
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!
Sven Van Stichel
Marketing and Strategy
"With new technologies disrupting almost every industry today, preparing for the future has never been this challenging. To cope with this kind of change, there is a strong need to rethink how we develop and execute business strategies. Throughout our journey together, you will learn how to scan surrounding environments and detect new threats and opportunities, which we will leverage to create sound strategies. At the same time, we take a closer look at our current and future customers, aiming to deliver new value and distinguish ourselves from our competitors. My end goal is to equip you with practical business skills, speed up and enhance your decision-making processes, and prepare you for the changes to come. Of course, you will do this together with a network of passionate classmates who will provide a variety of new perspectives and insights to help you on your way. No matter what the future brings, I will ensure you have a solid foundation to take action!"

Faculty

Tomoko Katsurayama
Tomoko Katsurayama
Marketing and Strategy
"To be a global leader, it is essential to gain strategic thinking approach and magnetic personality with KOKOROZASHI. In Strategy and Marketing course, you will brush up your problem solving approach, which is the fundamental part of your business management skill. It is going to be an eye-opening journey as well as possibly hardest one. It helps you to take a comprehensive and panoramic view of business. Please join us and enjoy your journey of Strategy and Marketing world."
Learn more
Hirofumi Matsubayashi
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Learn more
Tomoya Nakamura
Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Specialization
"Welcome to GLOBIS! I am not sure which class you will be studying with me, but I hope to make your learning as stimulating as possible. There are many unique things in Japan and Asia. I hope to introduce them to you and to connect them with management knowledge. Let's explore the dynamism and influence that management can have to our society. I believe that you will be thrilled to see your vision expand."
Learn more
Cristian Vlad
Cristian Vlad
Creation, Global/Asia/Japan, Marketing and Strategy
"Creativity, Critical Thinking and Marketing work hand-in-hand and new strategy planning and research methodologies are developed each day. Let’s explore together the fundamentals of marketing and strategy and see which approach fits you and your project best! See you in class!"
Learn more
Karl O'Callaghan
Karl O'Callaghan
Marketing and Strategy
Being a graduate of GLOBIS, I understand how difficult it is to juggle work, family, friends and study. But I also know how rewarding it is to learn new things and to be able to try them in the real world of business. I can truly attest to the value of the learning, the networks and the personal mission that students hone during their time here at the school. We all have a lot to learn from each other.
Learn more
Tadahiro Wakasugi
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!
Learn more
Sven Van Stichel
Sven Van Stichel
Marketing and Strategy
"With new technologies disrupting almost every industry today, preparing for the future has never been this challenging. To cope with this kind of change, there is a strong need to rethink how we develop and execute business strategies. Throughout our journey together, you will learn how to scan surrounding environments and detect new threats and opportunities, which we will leverage to create sound strategies. At the same time, we take a closer look at our current and future customers, aiming to deliver new value and distinguish ourselves from our competitors. My end goal is to equip you with practical business skills, speed up and enhance your decision-making processes, and prepare you for the changes to come. Of course, you will do this together with a network of passionate classmates who will provide a variety of new perspectives and insights to help you on your way. No matter what the future brings, I will ensure you have a solid foundation to take action!"
Learn more

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