Essentials of Marketing and Strategy

Course Objectives

The objective of this course is to establish a systematic understanding of strategy and marketing. This course is for those who wish to enhance their ability to make decisions about marketing and strategy from a manager’s point of view. Students will learn about the role of strategy and marketing in corporate management, as well as basic frameworks and analytical methods. Students will also learn how to think about theories and qualitative aspects of corporate management. By using short cases, students will enhance their abilities to use frameworks to analyze and solve problems.
Day 1 and 2 will focus on strategy, while Day 3 and 4 will examine marketing. In Day 5 and 6, students will work on comprehensive exercises.

The course is intended for those who do not have practical experience in marketing and strategy or who want to familiarize themselves with the frameworks and analytical methods used in this discipline.

Course Details

Programs: Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report (Report Day): No Report
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

Theme/Reading Materials

Day 1
Session A
THEME Overview of Strategy
Environment Analysis for Developing a Business Strategy
CASE ・ Interactive Lecture: Strategy -2nd Edition-
・ QB HOUSE
Session B
THEME Environment Analysis for Developing a Business Strategy (Continued)
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ QB HOUSE
 
Day 2
Session A
THEME Establishing a Competitive Advantage in Business Strategy
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ Radish Boya and Oisix
Session B
THEME Establishing a Competitive Advantage in Business Strategy (Continued)
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ Radish Boya and Oisix
・ Oisix Business Expansion
 
Day 3
Session A
THEME Comprehensive Exercises: Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ Reorganization of the Japanese Steel Industry (1999–) (A)
Session B
THEME Comprehensive Exercises: Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)
CASE ・ Interactive Lecture: Strategy-2nd Edition-
・ Reorganization of the Japanese Steel Industry (1999–) (A)
・ Reorganization of the Japanese Steel Industry (2015)
 
Day 4
Session A
THEME Overview of Marketing: Analysis and Planning
CASE ・ Interactive Lecture: Marketing —2nd Edition—
・ A Comeback for Fujifilm’s Cheki (A)
Session B
THEME Overview of Marketing: Analysis and Planning (Continued)
CASE ・ Interactive Lecture: Marketing —2nd Edition—
・ A Comeback for Fujifilm’s Cheki (A)
・ A Comeback for Fujifilm’s Cheki (B) (to be distributed in class)
 
Day 5
Session A
THEME Drafting Measures in Marketing Strategy (Marketing Mix (4Ps))
CASE ・ Interactive Lecture: Marketing —2nd Edition—
・ Philips Nonfryer
Session B
THEME Drafting Measures in Marketing Strategy (Marketing Mix (4Ps)) (Continued)
CASE ・ Interactive Lecture: Marketing —2nd Edition—
・ Philips Nonfryer
 
Day 6
Session A
THEME Comprehensive Exercises (case study analysis)
CASE ・ Emirates Airline: Connecting the Unconnected
・ Emirates Airline: Additional Exhibits
Session B
THEME Comprehensive Exercises (case study analysis) (Continued)
CASE ・ Emirates Airline: Connecting the Unconnected
・ Emirates Airline: Additional Exhibits

 

If you wish to start from the Pre-MBA,

Tuition Fee per course: 126,000 yen
Please find more about the Pre-MBA Program.

Course Schedule

Faculty

Paul Kates
Marketing and Strategy
I believe that life is a continuous journey of personal growth and self-development -- especially if you want to be an effective business leader. The GLOBIS MBA program is an excellent platform for that and I look forward to seeing you in class!
Tomoko Katsurayama
Marketing and Strategy
"To be a global leader, it is essential to gain strategic thinking approach and magnetic personality with KOKOROZASHI. In Strategy and Marketing course, you will brush up your problem solving approach, which is the fundamental part of your business management skill. It is going to be an eye-opening journey as well as possibly hardest one. It helps you to take a comprehensive and panoramic view of business. Please join us and enjoy your journey of Strategy and Marketing world."
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Specialization
"Welcome to GLOBIS! I am not sure which class you will be studying with me, but I hope to make your learning as stimulating as possible. There are many unique things in Japan and Asia. I hope to introduce them to you and to connect them with management knowledge. Let's explore the dynamism and influence that management can have to our society. I believe that you will be thrilled to see your vision expand."
Cristian Vlad
Creation, Global/Asia/Japan, Marketing and Strategy
"Creativity, Critical Thinking and Marketing work hand-in-hand and new strategy planning and research methodologies are developed each day. Let’s explore together the fundamentals of marketing and strategy and see which approach fits you and your project best! See you in class!"
Arlene Hostrop
Marketing and Strategy
At GLOBIS you study many cases and situations so that later you will have those experiences to draw on as your knowledge when you are tackling new situations. Likewise, in my classes I hope that you have the opportunity to learn from the stories and experiences discussed so that you can draw on that foundation when you are ready to go out and tackle new opportunities to blaze your own trail.
Karl O'Callaghan
Marketing and Strategy
Being a graduate of GLOBIS, I understand how difficult it is to juggle work, family, friends and study. But I also know how rewarding it is to learn new things and to be able to try them in the real world of business. I can truly attest to the value of the learning, the networks and the personal mission that students hone during their time here at the school. We all have a lot to learn from each other.
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!

Faculty

Paul Kates
Paul Kates
Marketing and Strategy
I believe that life is a continuous journey of personal growth and self-development -- especially if you want to be an effective business leader. The GLOBIS MBA program is an excellent platform for that and I look forward to seeing you in class!
Tomoko Katsurayama
Tomoko Katsurayama
Marketing and Strategy
"To be a global leader, it is essential to gain strategic thinking approach and magnetic personality with KOKOROZASHI. In Strategy and Marketing course, you will brush up your problem solving approach, which is the fundamental part of your business management skill. It is going to be an eye-opening journey as well as possibly hardest one. It helps you to take a comprehensive and panoramic view of business. Please join us and enjoy your journey of Strategy and Marketing world."
Hirofumi Matsubayashi
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Tomoya Nakamura
Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Specialization
"Welcome to GLOBIS! I am not sure which class you will be studying with me, but I hope to make your learning as stimulating as possible. There are many unique things in Japan and Asia. I hope to introduce them to you and to connect them with management knowledge. Let's explore the dynamism and influence that management can have to our society. I believe that you will be thrilled to see your vision expand."
Cristian Vlad
Cristian Vlad
Creation, Global/Asia/Japan, Marketing and Strategy
"Creativity, Critical Thinking and Marketing work hand-in-hand and new strategy planning and research methodologies are developed each day. Let’s explore together the fundamentals of marketing and strategy and see which approach fits you and your project best! See you in class!"
Arlene Hostrop
Arlene Hostrop
Marketing and Strategy
At GLOBIS you study many cases and situations so that later you will have those experiences to draw on as your knowledge when you are tackling new situations. Likewise, in my classes I hope that you have the opportunity to learn from the stories and experiences discussed so that you can draw on that foundation when you are ready to go out and tackle new opportunities to blaze your own trail.
Karl O'Callaghan
Karl O'Callaghan
Marketing and Strategy
Being a graduate of GLOBIS, I understand how difficult it is to juggle work, family, friends and study. But I also know how rewarding it is to learn new things and to be able to try them in the real world of business. I can truly attest to the value of the learning, the networks and the personal mission that students hone during their time here at the school. We all have a lot to learn from each other.
Tadahiro Wakasugi
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!