Moonshot Transformation

Course Objectives

In this course, we will study and learn how successful companies and start-ups, such as Google, Amazon, Uniqlo and Softbank, think and act to achieve game-changing transformations. These companies do not want to be the best; they want to be different. While the rest of the world is trying to grow by 10%, they strive for 10X. Leaders of these companies think big, and lead their companies to Moonshot Transformations.

The term “Moonshot” came from the time when human beings dreamt of the seemingly impossible task of reaching the moon. Even though the technology was not yet ready, Moonshot thinkers believed that it would be possible soon, and prepared themselves for the milestone.

When you find yourself working to make things 10% better, you inevitably impose yourself a limit to your creativity and possibility. Focusing on the current context and the tools you already have will only lead to the creation of an existing solution. Companies that make things 10% better fall into a Red Ocean of intensive competition and suffer from disruptions.

Huge problems and opportunities need radical solutions. This course will teach students the mindset, leadership, organization, tool, technologies and strategies required to achieve Moonshot Transformations.

We choose to go to the Moon in this decade. Not because it is easy, but because it is hard.” - John F. Kennedy

Course Details

Programs: Full-time MBA, Part-time MBA
Discipline: Special Course
Course Level: Specialized Course
Special Features: None
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 25

Theme/Reading Materials

Day 1
Session A
THEME Moonshot Thinking Mindset & Leadership
CASE Goodbye Linear Thinking. Hello Exponential!
Session B
THEME Moonshot Thinking, Mindset & Leadership
CASE Goodbye Linear Thinking. Hello Exponential!
 
Day 2
Session A
THEME Exponential Organization
CASE Hyperloop One
Session B
THEME Exponential Organization
CASE Hyperloop One
 
Day 3
Session A
THEME Execution of Moonshot Transformation Strategies
CASE High-tech start-ups in Japan
Session B
THEME Execution of Moonshot Transformation Strategies
CASE High-tech start-ups in Japan
 
Day 4
Session A
THEME Final Group Presentation: Takeoff your Moonshot Transformation Plan
CASE N/A
Session B
THEME Final Group Presentation: Takeoff your Moonshot Transformation Plan
CASE N/A
 

Faculty

Jorge Calvo
Jorge Calvo
Marketing and Strategy, Specialization
Under the new global paradigm of highly demanding customers, aggressive competitors and uncertainty reigning in many territories, being top of the class in one or two core company functions is not enough.