Faculty
Tomoko Katsurayama
Marketing and Strategy
"To be a global leader, it is essential to gain strategic thinking approach and magnetic personality with KOKOROZASHI. In Strategy and Marketing course, you will brush up your problem solving approach, which is the fundamental part of your business management skill. It is going to be an eye-opening journey as well as possibly hardest one. It helps you to take a comprehensive and panoramic view of business. Please join us and enjoy your journey of Strategy and Marketing world."
Toshimasa Mori
Marketing and Strategy, Organizational Behavior and HRM
"Why are a few service organizations better in and year out at what they do than their competitors? Outstanding service organizations are managed differently from their merely good competitors. Missions are stated differently. Managers act differently. Actions are based on totally different assumptions about the way success is achieved. Heskett J, et al. at HBS have developed and tested with quantifiable measures of a set of these relationships that they have come to call the service profit chain. Acquiring this concept through case discussion definitely help you mobilize your organization. The more you express your thoughts, the deeper you understand the concept."
Cristian Vlad
Creation, Global/Asia/Japan, Marketing and Strategy
"Creativity, Critical Thinking and Marketing work hand-in-hand and new strategy planning and research methodologies are developed each day. Let’s explore together the fundamentals of marketing and strategy and see which approach fits you and your project best! See you in class!"