Strategy

Course Objectives

This course is designed for those who want to acquire skills to utilize the basic principles of strategic planning and various methods of analysis to raise their managerial decision-making skills. Students will be required to understand frameworks and analytical methods relating not only to strategy, but also to management. They must also be familiar with the basic procedures of analysis, problem identification and solution planning using the case method.

Students will use case studies and a range of strategic frameworks and fundamental methods to analyze in both qualitative and quantitative terms, to understand business attributes and economic viability, and to make strategic planning and decisions. In particular, through applying themselves to understanding the current status of the company, and actively thinking how they can achieve success and how they can create a sustainable competitive advantage, students will aim to develop the thought processes necessary for effective strategic planning.
Intended Students
This course is intended for a wide range of people including those who want to plan a ground-level business strategy based on the company's strategy or who want to make a proposal in accordance with the customer's strategy. Business owners and those who are currently in a position to plan business strategies are welcomed.

Course Details

Programs: Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

Recommended Preliminary Courses

-Critical Thinking
-Marketing I

Click here to see a list of Preliminary Recommended Courses

Theme/Reading Materials

Day 1
Session A
THEME Fundamentals of Management Strategy
CASE ・Teva Pharmaceutical Industries, Ltd.
Session B
THEME Fundamentals of Management Strategy (Continued)
CASE ・Teva Pharmaceutical Industries, Ltd.
 
Day 2
Session A
THEME Understanding Business Characteristics
CASE ・ZARA: Fast Fashion
Session B
THEME Developing Growth Strategies
CASE ・ZARA: Fast Fashion
 
Day 3
Session A
THEME Analyzing Competitive Environments and Establishing Advantage
CASE ・ Globalization of Monex Group
Session B
THEME Developing a Strategy in a New Market
CASE ・Globalization of Monex Group
 
Day 4
Session A
THEME Establishment of a Competitive Advantage
CASE ・SHIMANO's Growth Strategy (A)
Session B
THEME Decision-Making for Diversification
CASE ・ SHIMANO's Growth Strategy (A)
・ SHIMANO's Growth Strategy (B)
・ SHIMANO's Growth Strategy (C) (to be distributed in class)
 
Day 5
Session A
THEME Growth Strategies through M&A
CASE ・L’Oréal and the Globalization of American Beauty
Session B
THEME Growth Strategies through M&A (Continued)
CASE ・L’Oréal and the Globalization of American Beauty
 
Day 6
Session A
THEME Technological Innovation and Competition with Companies of Emerging Countries
CASE ・Shanzhai! MediaTek and the “White Box” Handset Market
Session B
THEME Technological Innovation and Competition with Companies of Emerging Countries (Continued)
CASE ・Shanzhai! MediaTek and the “White Box” Handset Market

 

If you wish to start from the Pre-MBA,

Tuition Fee per course: 126,000 yen
Please find more about the Pre-MBA Program.

Course Schedule

Faculty

Yoshimitsu Kaji
Marketing and Strategy
After graduating from Aoyama Gakuin University’s department of economics, Mr. Kaji worked for Fuji Bank and an advertising company. When working at Coca-Cola Japan he was put in charge of Coca-Cola and Georgia Coffee.
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!
Mahendra Singh
Marketing and Strategy
The business environment is constantly changing due to many factors including disruptive innovations. While what you learn in Strategy, Marketing, HR and other courses is important, for operating in this dynamic environment it is more important to nurture your dynamic capabilities while learning. Current knowledge may become obsolete someday but your consciousness to the moment and the core learnings which you accumulate will help you to navigate through the dynamic changes in your life and business.

Faculty

Yoshimitsu Kaji
Yoshimitsu Kaji
Marketing and Strategy
After graduating from Aoyama Gakuin University’s department of economics, Mr. Kaji worked for Fuji Bank and an advertising company. When working at Coca-Cola Japan he was put in charge of Coca-Cola and Georgia Coffee.
Learn more
Hirofumi Matsubayashi
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Learn more
Tadahiro Wakasugi
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!
Learn more
Mahendra Singh
Mahendra Singh
Marketing and Strategy
The business environment is constantly changing due to many factors including disruptive innovations. While what you learn in Strategy, Marketing, HR and other courses is important, for operating in this dynamic environment it is more important to nurture your dynamic capabilities while learning. Current knowledge may become obsolete someday but your consciousness to the moment and the core learnings which you accumulate will help you to navigate through the dynamic changes in your life and business.
Learn more

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