Strategy

Course Objectives

Strategy is important when making managerial decisions that will affect a company’s growth. As a base, students should be familiar with basic procedures of analysis, problem identification and solution planning using the case method. Students will be required to understand frameworks and analytical methods relating not only to strategy but also management. In this course, students will:

  • Use case studies and a range of strategic frameworks and fundamental methods to analyze in both qualitative and quantitative terms
  • Practice making strategic plans and decisions through an understanding of business attributes and economic viability
  • Aim to develop the thought processes necessary for effective strategic planning based on practical situations

This course is intended for those who want to acquire strategic planning skills, and various methods of analysis and develop their managerial decision-making skills. This course is beneficial for those currently in a position to plan strategies based on the company’s strategy, wishing to familiarize themselves with business strategy, or are entrepreneurs who will have to develop strategy.

 

Course Details

Programs: Full-time MBA, Part-time MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

 

Recommended Preliminary Courses

-Critical Thinking
-Marketing I

 

Theme/Reading Materials

Day 1
Session A
THEME Fundamentals of Management Strategy
CASE ・Teva Pharmaceutical Industries, Ltd.
Session B
THEME Fundamentals of Management Strategy (Continued)
CASE ・Teva Pharmaceutical Industries, Ltd.
 
Day 2
Session A
THEME Understanding Business Characteristics
CASE ・ZARA: Fast Fashion
Session B
THEME Developing Growth Strategies
CASE ・ZARA: Fast Fashion
 
Day 3
Session A
THEME Sustainable growth
CASE ・ Walmart: Navigating a Changing Retail Landscape
・ Appendix: Amazon.com
Session B
THEME Digital strategy
CASE ・ Walmart: Navigating a Changing Retail Landscape
・ Appendix: Amazon.com
 
Day 4
Session A
THEME Establishing competitive advantage
CASE ・ SHIMANO's Challenge
Session B
THEME New business strategy
CASE ・ SHIMANO's Challenge
 
Day 5
Session A
THEME Business development
CASE ・ Toray’s Advanced Materials and Business Development
Session B
THEME Business development (Continued)
CASE ・ Toray’s Advanced Materials and Business Development
 
Day 6
Session A
THEME Business models in the digital economy
CASE ・ WILL “LINKEDIN LEARNING” DISRUPT THE EDUCATION LANDSCAPE?
Session B
THEME Business models in the digital economy (Continued)
CASE ・ WILL “LINKEDIN LEARNING” DISRUPT THE EDUCATION LANDSCAPE?

 

If you wish to start from the Pre-MBA,

Tuition Fee per course: 126,000 yen
Please find more about the Pre-MBA Program.

Course Schedule

Faculty

Yoshimitsu Kaji
Marketing and Strategy
After graduating from Aoyama Gakuin University’s department of economics, Mr. Kaji worked for Fuji Bank and an advertising company. When working at Coca-Cola Japan he was put in charge of Coca-Cola and Georgia Coffee.
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!
Mahendra Singh
Marketing and Strategy
The business environment is constantly changing due to many factors including disruptive innovations. While what you learn in Strategy, Marketing, HR and other courses is important, for operating in this dynamic environment it is more important to nurture your dynamic capabilities while learning. Current knowledge may become obsolete someday but your consciousness to the moment and the core learnings which you accumulate will help you to navigate through the dynamic changes in your life and business.

Faculty

Yoshimitsu Kaji
Yoshimitsu Kaji
Marketing and Strategy
After graduating from Aoyama Gakuin University’s department of economics, Mr. Kaji worked for Fuji Bank and an advertising company. When working at Coca-Cola Japan he was put in charge of Coca-Cola and Georgia Coffee.
Hirofumi Matsubayashi
Hirofumi Matsubayashi
Marketing and Strategy
"You will be exploring marketing/corporate strategy universe in my space ship. Most of the time, the space trip is fun and exciting, yet, you have to cope with occasional challenging questions in order to show your preparedness of your thoughts. You will surely appreciate thought provoking ideas and questions given by other aliens. In this space, both hard thinking(logical thinking) but and soft thinking(creative thinking) are required. I hope you will attain balanced thinking habits to survive rapidly changing environments. Just remember, love and peace of mind are must to get on board." Events Wed. Nov 29, 2017 "English Management Training (EMT)"... Mon. Dec 4, 2017 MBA Open Campus: "Accounting" Trial Class... All Events Next Steps Sign Up for our Newsletter Download Brochure Join our Open Campus Request a Consultation Apply Share this page Facebook Twitter inShare
Tadahiro Wakasugi
Tadahiro Wakasugi
Global/Asia/Japan, Marketing and Strategy, Organizational Behavior and HRM
Welcome to GLOBIS! In my class, we will tackle real challenges through cases and discuss the issues with your classmates. My hope is that you will not only be equipped with tools or techniques but also develop your own “wisdom” that helps you pursue your personal mission. I hope you’ll have a pleasurable and meaningful time with us!
Mahendra Singh
Mahendra Singh
Marketing and Strategy
The business environment is constantly changing due to many factors including disruptive innovations. While what you learn in Strategy, Marketing, HR and other courses is important, for operating in this dynamic environment it is more important to nurture your dynamic capabilities while learning. Current knowledge may become obsolete someday but your consciousness to the moment and the core learnings which you accumulate will help you to navigate through the dynamic changes in your life and business.