Strategy

Course Objectives

Strategy is important when making managerial decisions that will affect a company’s growth. As a base, students should be familiar with basic procedures of analysis, problem identification and solution planning using the case method. Students will be required to understand frameworks and analytical methods relating not only to strategy but also management. In this course, students will:

• Use case studies and a range of strategic frameworks and fundamental methods to analyze in both qualitative and quantitative terms
• Practice making strategic plans and decisions through an understanding of business attributes and economic viability
• Aim to develop the thought processes necessary for effective strategic planning based on practical situations

This course is intended for those who want to acquire strategic planning skills, and various methods of analysis and develop their managerial decision-making skills. This course is beneficial for those currently in a position to plan strategies based on the company’s strategy, wishing to familiarize themselves with business strategy, or are entrepreneurs who will have to develop strategy.

Course Details

Programs: Full-time MBA, Part-time & Online MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Required Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35