Strategy

Course Objectives

Strategy is important when making managerial decisions that will affect a company’s growth. As a base, students should be familiar with basic procedures of analysis, problem identification and solution planning using the case method. Students will be required to understand frameworks and analytical methods relating not only to strategy but also management. In this course, students will:

  • Use case studies and a range of strategic frameworks and fundamental methods to analyze in both qualitative and quantitative terms
  • Practice making strategic plans and decisions through an understanding of business attributes and economic viability
  • Aim to develop the thought processes necessary for effective strategic planning based on practical situations

This course is intended for those who want to acquire strategic planning skills, and various methods of analysis and develop their managerial decision-making skills. This course is beneficial for those currently in a position to plan strategies based on the company’s strategy, wishing to familiarize themselves with business strategy, or are entrepreneurs who will have to develop strategy.

 

Course Details

Programs: Full-time MBA, Part-time & Online MBA, Pre-MBA
Discipline: Marketing and Strategy
Course Level: Fundamental Course
Required/Elective Course: Required Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35

12 weeks, every other week
Online/On-Campus
JPY 128,000
Fundamental

 

Recommended Preliminary Courses

-Critical Thinking
-Marketing I

 

Theme/Reading Materials

Day 1
Session A
THEMEFundamentals of Management Strategy
CASE・Teva Pharmaceutical Industries, Ltd.
Session B
THEMEFundamentals of Management Strategy (Continued)
CASE・Teva Pharmaceutical Industries, Ltd.
 
Day 2
Session A
THEMEUnderstanding Business Characteristics
CASE・ZARA: Fast Fashion
Session B
THEMEDeveloping Growth Strategies
CASE・ZARA: Fast Fashion
 
Day 3
Session A
THEMESustainable growth
CASE・ Walmart: Navigating a Changing Retail Landscape
・ Appendix: Amazon.com
Session B
THEMEDigital strategy
CASE・ Walmart: Navigating a Changing Retail Landscape
・ Appendix: Amazon.com
 
Day 4
Session A
THEMEEstablishing competitive advantage
CASE・ SHIMANO's Challenge
Session B
THEMENew business strategy
CASE・ SHIMANO's Challenge
 
Day 5
Session A
THEMEBusiness development
CASE・ Toray’s Advanced Materials and Business Development
・ Reference Material for Teijin and Asahi Kasei Fibers Businesses
Session B
THEMEBusiness development (Continued)
CASE・ Toray’s Advanced Materials and Business Development
 
Day 6
Session A
THEMEBusiness models in the digital economy
CASE・ WILL “LINKEDIN LEARNING” DISRUPT THE EDUCATION LANDSCAPE?
Session B
THEMEBusiness models in the digital economy (Continued)
CASE・ WILL “LINKEDIN LEARNING” DISRUPT THE EDUCATION LANDSCAPE?

 

If you wish to start from the Pre-MBA,

Tuition Fee per course: 128,000 yen
Please find more about the Pre-MBA Program.

Course Schedule

Reference

Grant, Robert M., 2010. Contemporary Strategy Analysis. 9th ed. New York: Wiley.
ISBN-10: 1119120837 / ISBN-13: 978-1119120834

Faculty

Yoshimitsu Kaji
Yoshimitsu Kaji
Marketing and Strategy
After graduating from Aoyama Gakuin University’s department of economics, Mr. Kaji worked for Fuji Bank and an advertising company. When working at Coca-Cola Japan he was put in charge of Coca-Cola and Georgia Coffee.
Hirofumi Matsubayashi
Hirofumi Matsubayashi
Marketing and Strategy
COURSES:
Essentials of Marketing and Strategy
Marketing I
Strategy
Tadahiro Wakasugi
Tadahiro Wakasugi
Global/Asia/Japan, Management Philosophy, Organizational Behavior and HRM
COURSES:
Organizational Behavior and Leadership
Japanese Management: New Systems, Lasting Values
Leadership Development, Ethics and Values
Keiei Dojo
Mahendra Singh
Mahendra Singh
Marketing and Strategy
COURSES:
Strategy
Operation Strategy
Technovate Thinking
Technovate Strategy
Jorge Calvo
Jorge Calvo
Marketing and Strategy, Specialization
COURSES:
Operation Strategy
Technovate for Future Enterprise
Research Project
Robotics and AI Business Innovation
Moonshot Transformation
Stefan Sacre
Stefan Sacre
Marketing and Strategy
COURSES:
Strategy
Strategic Reorganization
Apply Events Brochure