Florian Kohlbacher

Florian Kohlbacher


Director, Economist Corporate Network, North Asia
Discipline:
Global/Asia
Courses:
Global Perspectives
Education:
M.A., in Commerce/ International Business Administration, Vienna University of Economics and Business
PhD, in Commerce/ International Business Administration, Vienna University of Economics and Business

Biography:

Dr.Kohlbacher is the North Asia Director of The Economist Corporate Network, managing the Networks in Japan and South Korea.

Dr.Kohlbacher is an expert on global business and consumer trends, focusing on how to manage innovation, strategy, sustainability and change. He is particularly well known for his work on ageing and business and how companies can strategically manage the challenges and opportunities of population ageing. While global in nature, his work has a strong focus on the economies of Asia, in particular China, Japan and Korea and he has been based in Asia for the most part of the last 17 years.

Prior to joining The Economist Group, Dr.Kohlbacher was an Associate Professor of Marketing and Innovation in the International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) in China and the Founding Director of the XJTLU Research Institute on Ageing and Society (RIAS); He also was a Senior Research Fellow and Head of the Business & Economics Section as well as Deputy Director at the German Institute for Japanese Studies (DIJ) Tokyo, Japan.

Dr.Kohlbacher holds both a master's degree and a doctorate from the Vienna University of Economics and Business (WU Vienna) and he began his career in B2B marketing in the transportation industry. A fluent speaker of Japanese, he is also an Adjunct Professor at Temple University, Japan Campus and Keio University where he teaches Asian Business and Global Marketing. He is also a member of the Executive Committee (Excom) for the British Chamber of Commerce in Japan (BCCJ) as well as a member of the Executive Operating Board of the European Business Council (EBC) in Japan.

Among many international publications, Dr.Kohlbacher is co-editor of “The Silver Market Phenomenon: Marketing and Innovation in the Aging Society”, 2nd edition 2011, co-author of “Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan”, 2016, and author of “International Marketing in the Network Economy: A Knowledge-Based Approach”, 2007.