In this course, while deepening their understanding of general global strategy, students will learn the factors to consider when Japanese and other Asian companies globalize. Students will also deepen their understanding of the differences that arise between countries and industrial cycles based on the uniqueness and cultures of Japan and the rest of Asia. By the end of the course, students will also consider what makes a global strategy befitting companies from the Asia region as well as the social significance for companies aiming for globalize.
Section A THEME: Global Competition between Japanese Companies and U.S. Companies CASE: Caterpillar Tractor Co.
Section B THEME: Global Competition between Japanese Companies and U.S. Companies (Continued) CASE: Komatsu: The Rise of a Service-Dominant Logic
Section A THEME: Competitive Advantage in Global Management CASE: Philips vs. Matsushita: The Competitive Battle Continues
Section B THEME: Competitive Advantage in Global Management (Continued) CASE: Samsung Electronics
Section A THEME: Globalization in the Service Industry CASE: Ryohin Keikaku
Section B THEME: Globalization in the Service Industry (Continued) CASE: Uber vs. Didi: The Race for China’s Ride-hailing Market
Section A THEME: Globalization Strategy for Start-ups CASE: ・ Huawei, A Silent Chinese Telecom Multinational ・ Huawei: How Can We Lead the Way?
Section B THEME: Globalization Strategy for Start-ups (Continued) CASE: ・ Huawei, A Silent Chinese Telecom Multinational ・ Huawei: How Can We Lead the Way?
Section A THEME: Globalization Strategy in Times of Change or the Early Days of a Nation or Industry CASE: ・Yataro Iwasaki: Founding Mitsubishi (A) ・Yataro Iwasaki: Founding Mitsubishi (B)
Section B THEME: Globalization Strategy in Times of Change or the Early Days of a Nation or Industry (Continued) CASE: Tencent
Section A THEME: Future Challenges in Globalization CASE: Tolaram: Innovating in Africa
Section B THEME: Future Challenges in Globalization (Continued) CASE: Toyota: The Accelerator Crisis
