Globalization of Japanese and Asian Companies

Course Objectives

The purpose of this course is to deepen students’ understanding of global strategies and ultimately to study elements that Japanese and Asian companies should consider when they globalize. The course is also intended to deepen students’ understanding of differences among countries and stages in the industry lifecycle. We aim to describe how global strategies suited to Japanese and Asian companies should be based on their own identity and culture. The subject is a hot issue. Students will study 12 companies (cases) so that they can work through as many exercises as possible.

This course is designed for people currently involved in the globalization of their companies and people who would like to take part in such a role in the future. Those who aspire to manage regional or national operations in a global environment will find that this course has much to offer.

 

Course Details

Programs: Full-time MBA, Part-time MBA
Discipline: Global/Asia/Japan
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

 

Recommended Preliminary Courses

-Critical Thinking
-Strategy
-Marketing I
-Accounting I

 

Theme/Reading Materials

Day 1
Session A
THEME Global Competition between Japanese Companies and U.S. Companies
CASE ・Caterpillar Tractor Co.
Session B
THEME Global Competition between Japanese Companies and U.S. Companies (Continued)
CASE ・Komatsu Limited
 
Day 2
Session A
THEME Competitive Advantage in Global Management
CASE ・Samsung Electronics 
Session B
THEME Competitive Advantage in Global Management (Continued)
CASE ・Philips vs. Matsushita: The Competitive Battle Continues 
 
Day 3
Session A
THEME Globalization in the Service Industry
CASE ・Carrefour in Asia
Session B
THEME Globalization in the Service Industry (Continued)
CASE ・MUJI: The Challenge of a Global Brand Originating in Japan (B)
 
Day 4
Session A
THEME Global strategy of emerging companies in the manufacturing industry
CASE ・VIZIO, Inc.
Session B
THEME Global strategy of emerging companies in the service industry
CASE ・GLOBIS

 
Day 5
Session A
THEME Globalization Strategies in Developing Countries
CASE ・Yataro Iwasaki: Founding Mitsubishi (A)
・Yataro Iwasaki: Founding Mitsubishi (B)
Session B
THEME Globalization Strategies in Developing Countries (Continued)
CASE ・House of Tata: Acquiring a Global Footprint
 
Day 6
Session A
THEME Future Challenges in Globalization
CASE ・Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the Rural Consumer
Session B
THEME Future Challenges in Globalization (Continued)
CASE ・Toyota: The Accelerator Crisis

Faculty

Tomoya Nakamura
Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Specialization
"Welcome to GLOBIS! I am not sure which class you will be studying with me, but I hope to make your learning as stimulating as possible. There are many unique things in Japan and Asia. I hope to introduce them to you and to connect them with management knowledge. Let's explore the dynamism and influence that management can have to our society. I believe that you will be thrilled to see your vision expand."
Philip Jones
Philip Jones
Global/Asia/Japan, Innovation
We all have experiences, perspectives, insights and ideas that are germane to the study of business strategy. While the quality and originality of these ideas often have very little to do with the number of years a person has spent on the job it is by looking at the experiences and insights of those who have gone before us (i.e., the business leaders that you will meet in our case studies) that we gain the means by which to test the viability of these ideas.