Course Objectives
In this course, while deepening their understanding of general global strategy, students will learn the factors to consider when Japanese and other Asian companies globalize. Students will also deepen their understanding of the differences that arise between countries and industrial cycles based on the uniqueness and cultures of Japan and the rest of Asia. By the end of the course, students will also consider what makes a global strategy befitting companies from the Asia region as well as the social significance for companies aiming for globalize.
Course Details
Programs: Full-time MBA, Part-time & Online MBA
Discipline: Global/Asia/Japan
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35
Recommended Preliminary Courses
－Critical Thinking
－Strategy
－Marketing
－Accounting I
Theme/Reading Materials
Day 1
Session A
| THEME | Global Competition between Japanese Companies and U.S. Companies |
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| CASE | ・Caterpillar Tractor Co. |
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Session B
| THEME | Global Competition between Japanese Companies and U.S. Companies (Continued) |
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| CASE | ・ Komatsu: The Rise of a Service-Dominant Logic |
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Day 2
Session A
| THEME | Competitive Advantage in Global Management |
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| CASE | ・ Philips vs. Matsushita: The Competitive Battle Continues |
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Session B
| THEME | Competitive Advantage in Global Management (Continued) |
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| CASE | ・ Samsung Electronics |
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Day 3
Session A
| THEME | Globalization in the Service Industry |
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| CASE | ・ Ryohin Keikaku |
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Session B
| THEME | Globalization in the Service Industry (Continued) |
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| CASE | ・ Uber vs. Didi: The Race for China's Ride-hailing Market |
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Day 4
Session A
| THEME | Globalization Strategy for Start-ups |
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| CASE | ・ Huawei, A Silent Chinese Telecom Multinational
・ Huawei: How Can We Lead the Way? |
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Session B
| THEME | Globalization Strategy for Start-ups (Continued) |
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| CASE | ・ Huawei, A Silent Chinese Telecom Multinational
・ Huawei: How Can We Lead the Way? |
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Day 5
Session A
| THEME | Globalization Strategy in Times of Change or the Early Days of a Nation or Industry |
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| CASE | ・Yataro Iwasaki: Founding Mitsubishi (A)
・Yataro Iwasaki: Founding Mitsubishi (B) |
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Session B
| THEME | Globalization Strategy in Times of Change or the Early Days of a Nation or Industry (Continued) |
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| CASE | ・ Tencent |
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Day 6
Session A
| THEME | Future Challenges in Globalization |
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| CASE | ・ Tolaram: Innovating in Africa |
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Session B
| THEME | Future Challenges in Globalization (Continued) |
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| CASE | ・Toyota: The Accelerator Crisis |
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