Globalization of Japanese and Asian Companies

Course Objectives

In this course, while deepening their understanding of general global strategy, students will learn the factors to consider when Japanese and other Asian companies globalize. Students will also deepen their understanding of the differences that arise between countries and industrial cycles based on the uniqueness and cultures of Japan and the rest of Asia. By the end of the course, students will also consider what makes a global strategy befitting companies from the Asia region as well as the social significance for companies aiming for globalize.

Course Details

Programs: Full-time MBA, Part-time MBA
Discipline: Global/Asia/Japan
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35 (Part-time MBA)

 

Recommended Preliminary Courses

-Critical Thinking
-Strategy
-Marketing I
-Accounting I

 

Theme/Reading Materials

Day 1
Session A
THEME Global Competition between Japanese Companies and U.S. Companies
CASE ・Caterpillar Tractor Co.
Session B
THEME Global Competition between Japanese Companies and U.S. Companies (Continued)
CASE ・ Komatsu: The Rise of a Service-Dominant Logic
 
Day 2
Session A
THEME Competitive Advantage in Global Management
CASE ・ Philips vs. Matsushita: The Competitive Battle Continues
Session B
THEME Competitive Advantage in Global Management (Continued)
CASE ・ Samsung Electronics
 
Day 3
Session A
THEME Globalization in the Service Industry
CASE ・ Ryohin Keikaku
Session B
THEME Globalization in the Service Industry (Continued)
CASE ・ Uber vs. Didi: The Race for China's Ride-hailing Market
 
Day 4
Session A
THEME Globalization Strategy for Start-ups
CASE ・ Huawei, A Silent Chinese Telecom Multinational
・ Huawei: How Can We Lead the Way?
Session B
THEME Globalization Strategy for Start-ups (Continued)
CASE ・ Huawei, A Silent Chinese Telecom Multinational
・ Huawei: How Can We Lead the Way?
 
Day 5
Session A
THEME Globalization Strategy in Times of Change or the Early Days of a Nation or Industry
CASE ・Yataro Iwasaki: Founding Mitsubishi (A)
・Yataro Iwasaki: Founding Mitsubishi (B)
Session B
THEME Globalization Strategy in Times of Change or the Early Days of a Nation or Industry (Continued)
CASE ・ Tencent
 
Day 6
Session A
THEME Future Challenges in Globalization
CASE ・ Tolaram: Innovating in Africa
Session B
THEME Future Challenges in Globalization (Continued)
CASE ・Toyota: The Accelerator Crisis

Faculty

Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Specialization
"Welcome to GLOBIS! I am not sure which class you will be studying with me, but I hope to make your learning as stimulating as possible. There are many unique things in Japan and Asia. I hope to introduce them to you and to connect them with management knowledge. Let's explore the dynamism and influence that management can have to our society. I believe that you will be thrilled to see your vision expand."
Philip Jones
Global/Asia/Japan, Innovation
We all have experiences, perspectives, insights and ideas that are germane to the study of business strategy. While the quality and originality of these ideas often have very little to do with the number of years a person has spent on the job it is by looking at the experiences and insights of those who have gone before us (i.e., the business leaders that you will meet in our case studies) that we gain the means by which to test the viability of these ideas.
Arata Ikeda
Global/Asia/Japan, Innovation
Graduated from Tokyo University with a B.A. of Law, and Yale School of Management with an MBA, Arata Ikeda started his marketing career at P&G. He later became head of marketing at Japanese sports brand ASICS, leading its first global brand campaign and store opening in Tokyo. Afterward, he became managing director at the ASICS Australian subsidiary, and then head of Global Apparel Division. Mr. Ikeda has been Japan head of Cannondale, an American bicycle brand, since 2013. He is now a faculty member of GLOBIS, teaching marketing, strategy, and globalization of Asian companies.

Faculty

Tomoya Nakamura
Tomoya Nakamura
Global/Asia/Japan, Management Philosophy, Marketing and Strategy, Specialization
"Welcome to GLOBIS! I am not sure which class you will be studying with me, but I hope to make your learning as stimulating as possible. There are many unique things in Japan and Asia. I hope to introduce them to you and to connect them with management knowledge. Let's explore the dynamism and influence that management can have to our society. I believe that you will be thrilled to see your vision expand."
Philip Jones
Philip Jones
Global/Asia/Japan, Innovation
We all have experiences, perspectives, insights and ideas that are germane to the study of business strategy. While the quality and originality of these ideas often have very little to do with the number of years a person has spent on the job it is by looking at the experiences and insights of those who have gone before us (i.e., the business leaders that you will meet in our case studies) that we gain the means by which to test the viability of these ideas.
Arata Ikeda
Arata Ikeda
Global/Asia/Japan, Innovation
Graduated from Tokyo University with a B.A. of Law, and Yale School of Management with an MBA, Arata Ikeda started his marketing career at P&G. He later became head of marketing at Japanese sports brand ASICS, leading its first global brand campaign and store opening in Tokyo. Afterward, he became managing director at the ASICS Australian subsidiary, and then head of Global Apparel Division. Mr. Ikeda has been Japan head of Cannondale, an American bicycle brand, since 2013. He is now a faculty member of GLOBIS, teaching marketing, strategy, and globalization of Asian companies.