Leading Big Data Strategy

Course Objectives

"Information is the oil of the 21st century, and analytics is the combustion engine."

- Peter Sondergaard, Senior Vice President, Gartner Research.

As a business leader in the modern age, you will be required to make data-driven strategic decisions every day. Your organization needs to leverage data to learn about your customers and build a sustainable competitive advantage. It has become vital for business leaders to have the skills to lead the digital transformation in the organization, creating the capabilities and systems to support a data-driven culture.

In this course, students will learn how leaders can empower their teams to make analytics-based workplace decisions with real time, actionable insights that give them full business visibility. This course aims to prepare students to become a competent data-driven project leader who can identify problems worth solving with data, gain leadership support and team buy-in and work with external experts to achieve business objectives.

This course is intended for students who have interests in implementing Big Data projects. In order to maximize learning, students are recommended to complete Marketing 1 and Strategy courses before taking this course. By the end of this course, students should be able to understand:
- The technology industry environment and how to extract competitive advantage
- The concepts and strategy of corporate of technology management
- The leadership challenges and driving teams to ensure future success
- Project management challenges across cross-cultural, technological and operational capabilities

Course Details

Programs: Full-time MBA, Part-time MBA
Discipline: Special Course
Course Level: Specialized Course
Special Features: None
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 20

*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.

Preliminary Recommended Courses

- Marketing I
- Strategy

Theme/Reading Materials

Day 1
Session A
THEME The strategic technology industry environment 
CASE Alibaba Group: Technology, Strategy, and Sustainability
Session B
THEME The strategic technology industry environment (Continued)
CASE Alibaba Group: Technology, Strategy, and Sustainability
 
Day 2
Session A
THEME The big data organizational transformation
CASE Digitalization at Siemens 
Session B
THEME The big data organizational transformation (Continued)
CASE Digitalization at Siemens 
 
Day 3
Session A
THEME The team leadership challenges
CASE Belk: Towards Exceptional Scheduling 
Session B
THEME The team leadership challenges (Continued)
CASE Belk: Towards Exceptional Scheduling
 
Day 4
Session A
THEME The project management execution excellence
CASE Building IBM Watson: Not So Elementary, My Dear! (Abridged)
Session B
THEME Group Presentation
CASE N/A

Faculty

Meri Rosich
Meri Rosich
Specialization
Dr. Meri Rosich is CIO of BigData Innovation & Business Transformation in Japan. She specializes in marketing innovation and strategic business transformation, leading teams for top global firms such as American Express, Bertelsmann, Samsung, and docomo`s Oaklawn Marketing.