Leading Big Data Strategy

Course Objectives

"Information is the oil of the 21st century, and analytics is the combustion engine."

- Peter Sondergaard, Senior Vice President, Gartner Research.

As a business leader in the modern age, you will be required to make data-driven strategic decisions every day. Your organization needs to leverage data to learn about your customers and build a sustainable competitive advantage. It has become vital for business leaders to have the skills to lead the digital transformation in the organization, creating the capabilities and systems to support a data-driven culture.

In this course, students will learn how leaders can empower their teams to make analytics-based workplace decisions with real-time, actionable insights that give them full business visibility. This course aims to prepare students to become competent data-driven project leaders who can identify problems worth solving with data, gain leadership support, team buy-in, and work with external experts to achieve business objectives.

This course is intended for students who have an interest in implementing Big Data projects. In order to maximize learning, students are recommended to complete Marketing 1 and Strategy courses before taking this course. By the end of this course, students should be able to understand:

  • The technology industry environment and how to extract competitive advantage
  • The concepts and strategy of corporate technology management
  • The leadership challenges and driving teams to ensure future success
  • Project management challenges across cross-cultural, technological, and operational capabilities


Course Details

Programs: Full-time MBA, Part-time & Online MBA
Discipline: Special Course
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35

*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.


Preliminary Recommended Courses

- Marketing 
- Strategy

Also, please take note some content overlaps with the course “AI/ビッグデータのビジネスモデルと法的リスク” at Japanese MBA program (this course was closed in July 2021 term). The relevant case is "Predicting Consumer Tastes with Big Data at Gap" at Day 4.


Theme/Reading Materials

Day 1
Session A
THEMEThe strategic technology industry environment 
CASECloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services
Session B
THEMEThe strategic technology industry environment (Continued)
CASE“Gala 2017: Jeff Bezos Fireside Chat”
Day 2
Session A
THEMEThe big data organizational transformation
CASEDigitalization at Siemens 
Session B
THEMEThe big data organizational transformation (Continued)
CASEDigitalization at Siemens 
Day 3
Session A
THEMEThe team leadership challenges
CASEBuilding Watson: Not So Elementary, My Dear!
Video: What is AI?
Session B
THEMEThe team leadership challenges (Continued)
CASEThe five keys to a successful Google team
Day 4
Session A
THEMEThe project management execution excellence
CASEPredicting Consumer Tastes with Big Data at Gap
Session B
THEMEGroup Presentation


Meri Rosich
Meri Rosich
Leading Big Data Strategy
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