This course aims to help start-ups acquire the initial and growth strategies necessary to achieve scale and enable visionary leaders who create and innovate societies. Students will mainly focus on the following three key points, which unlike during the industrial era, accelerate growth through equity to build start-ups in today’s Technovate era.
Due to the rapidly changing nature of the field, this course is based on the fundamentals of MBA knowledge. It also requires students to learn or come up with their own frameworks necessary in the Technovate era. The course focuses on case studies that highlight unicorns or decacorns that have grown to a market capitalization of $1 billion to $10 trillion.
Section A THEME: Selecting Markets and Clarifying Customer Issues
CASE: Ziroom: Creating Quality Rental Living
Section B THEME: Business Transformation and Dealing with Venture Capital
CASE: Runkeeper
Section A THEME: The Business Development Process and Lean Startups in Uncertain Times
CASE: Rent the Runway
Section B THEME: The Business Development Process and Effectuation in Uncertain Times
CASE: Stripe: Increasing the GDP of the Internet
Section A THEME: Building and Monetizing Platforms
CASE: Codecademy: Monetizing a Movement？
Section B THEME: Students will better understand how to develop strategies for business expansion in a venture company
CASE: Raksul
Section A THEME: Comprehensive Exercises
CASE: Money Forward Money Forward (B)
Section B THEME: Comprehensive Exercises
Section A THEME: Scaling
CASE: Casper Sleep Inc.: Marketing the “One Perfect Mattress for Everyone”
Section B THEME: Scaling (continued)
CASE: C3: Enabling Digital Industrial Transformation
Section A THEME: Managing Social Risks Associated with Scaling
CASE: Uber: Changing the Way the World Moves
Section B THEME: Setting Massive Transformative Purpose
CASE: Facebook Fake News in the Post-Truth World
*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.
