Robotics Business Innovation

Course Objectives

Robotics Business Innovation introduces students to the most important applications of Robotics and 3D-Printing in the world of business, under three main domains: Industrial, Mobility and Consumer. Students will learn how to integrate these technologies into business models, design new products or services, and transform processes to achieve greater efficiency, better customer experiences and social prosperity. In fact, countries that have the highest ratio of Industrial Robots per capita also have the lowest unemployment ratios.

This is a business and strategy course delivered , in a way that is practical and easy to understand, without using too much technical jargon. A technical or engineering background is not needed to be able to participate in this course proficiently.

We will study the implications of Robotics’ disruptive innovation in the business, operations, marketing and management of companies, and how companies can evolve for future industries and markets through new value propositions. We will also reflect on the ethical considerations in implementing these enabling technologies.

We will study the great potential of these innovations and their disruptions in the incumbents:

  • Today, there are globally over 3 million industrial robots in use, and sales are growing by 18% per year. In 2017, 3 million drones were produced in the US, 39% more than 2016. In 2017 alone, over 1.1 million domestic-use drones were registered in the US. It is predicted that by 2020, the number of drones produced in the US will increase to 7 million.
  • Autonomous cars will be available to millions of users in about 10 years. On the same path, there will be millions of companies and users who will benefit from 3D-Printing solutions.

Robotics and 3D-Printings technologies will transform society, business, companies and people lives. Knowing the fundamentals, the applications, and the dynamics of Robotics Business Innovations will be crucial to becoming a successful entrepreneur, innovative leader or change manager in the companies of the future.

 

Course Details

Programs: Full-time MBA, Part-time MBA
Discipline: Special Course
Course Level: Specialized Course
Special Features: None
Required/Elective Course: Elective Course
Number of Credits: 1.0
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 25

*Due to the characteristics of the course, application of the substitute class and leave of absence system is not available.

 

Theme/Reading Materials

Day 1
Session A
THEME Introduction
CASE Collaboration, from the Wright Brothers to Robots
Session B
THEME Industrial Robotics (Past and current uses of robotics)
CASE KUKA AG: Planning for the Future of Automation
 
Day 2
Session A
THEME Mobility Robotics (Optimization/Disruption of value chain and business models through robotics)
CASE Reinventing E-Commerce: Amazon's Bet on Unmanned Vehicle Delivery
Session B
THEME Mobility Robotics (Optimization/Disruption of value chain and business models through robotics)
CASE Hard Questions on Our Transition to Driverless Cars
 
Day 3
Session A
THEME Consumer Robotics (Changing people’s lives through robotics)
CASE Sony AIBO: The World's First Entertainment Robot
Session B
THEME Consumer Robotics (Changing people’s lives through robotics)
CASE Smarter, Smaller, Safer Robots
 
Day 4
Session A
THEME Group Presentation and 3D Printing (New form of manufacturing through robotics)
CASE Formlabs: Selling a New 3D Printer
Session B
THEME Group Presentation and 3D Printing (New form of manufacturing through robotics)
CASE Future-Proofing Your Job From Robots: Technology & Employment

Faculty

Jorge Calvo
Jorge Calvo
Marketing and Strategy, Specialization
Under the new global paradigm of highly demanding customers, aggressive competitors and uncertainty reigning in many territories, being top of the class in one or two core company functions is not enough.