Venture Business Planning
GLOBIS MBA TOP Curriculum Course search results Venture Business Planning
Course Objectives
This course provides business strategy at a practical level for those who aim to learn how to discover business opportunities and develop business strategies that are unique to venture creation and understand the challenges of business growth and the essentials of business implementation.
Although the central theme is strategy, students are expected to have various knowledge of the MBA courses.
The course is intended for those who are interested in starting their own business in the future, those involved or wishing to be involved in launching a new business, and those currently involved or wishing to be involved in managing a venture company.
Course Details
Programs: Full-time MBA, Part-time & Online MBA
Discipline: Creation
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35
*Due to the characteristics of the course, application of the substitute class and leave of absence system may be limited.
Recommended Preliminary Courses
- Critical Thinking
- Marketing
- Accounting I (Financial Accounting)
- Strategy
Theme/Reading Materials
(*The themes and reading materials shown below are subject to change)
| THEME | Clarifying Customers’ Problems and Proposing Solutions |
|---|---|
| CASE | Ziroom： Creating Quality Rental Living |
| THEME | Clarifying Customers’ Problems and Proposing Solutions (Continued) |
|---|---|
| CASE | C3： Enabling Digital Industrial Transformation |
| THEME | Understanding the Creative Entrepreneurial Process |
|---|---|
| CASE | Rent the Runway |
| THEME | Understanding the Creative Entrepreneurship Process (Continued) |
|---|---|
| CASE | CIC： Catalyzing Entrepreneurial Ecosystems (A) CIC： Catalyzing Entrepreneurial Ecosystems (B) |
| THEME | Considering Monetization Methods in Line with Expansion |
|---|---|
| CASE | Codecademy： Monetizing a Movement？ |
| THEME | Students will better understand how to develop strategies for business expansion in a venture company |
|---|---|
| CASE | Raksul |
| THEME | Confirming Product-Market Fit and Growth Strategy |
|---|---|
| CASE | Money Forward |
| THEME | Confirming Product-Market Fit and Growth Strategy |
|---|---|
| CASE | Money Forward |
| THEME | Developing Business Models for Late Entrants; Developing and Implementing Product Growth Strategies |
|---|---|
| CASE | Casper Sleep Inc.： Marketing the ＂One Perfect Mattress for Everyone＂ |
| THEME | Building Competitive Advantage for Ventures through Relationships with Stakeholders |
|---|---|
| CASE | Instacart and the New Wave of Grocery Startups |
| THEME | Raising Capital and Growing the Business (Understanding the Relationship with Investors) |
|---|---|
| CASE | RunKeeper |
| THEME | Handling the Risks of a Rapidly Growing Venture with a New Business Model |
|---|---|
| CASE | Uber: Changing the Way the World Moves |
Textbook
Eric Ries, 2011. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency.
ISBN-10: 0307887894 / ISBN-13: 978-0307887894
Reference
Ash Maurya., 2012. Running Lean: Iterate from Plan A to a Plan That Works. 2nd Edition. O'Reilly Media.
ISBN-10:1449305178 / ISBN-13: 978-1449305178
Cindy Alvarez., 2014. Lean Customer Development: Building Products Your Customers Will Buy. O'Reilly Media.
ISBN-10: 1449356354 / ISBN-13: 978-1449356354
Alistair Croll, Benjamin Yoskovitz., 2013. Lean Analytics: Use Data to Build a Better Startup Faster. O'Reilly Media.
ISBN-10: 1449335675 / ISBN-13: 978-1449335670
Faculty
