Venture Business Planning

Course Objectives

This course provides business strategy at a practical level for those who aim to learn how to discover business opportunities and develop business strategies that are unique to venture creation and understand the challenges of business growth and the essentials of business implementation.
Although the central theme is strategy, students are expected to have various knowledge of the MBA courses.

The course is intended for those who are interested in starting their own business in the future, those involved or wishing to be involved in launching a new business, and those currently involved or wishing to be involved in managing a venture company.

Course Details

Programs: Full-time MBA, Part-time & Online MBA
Discipline: Creation
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 4
Hours Per Class: 3 hours
Class Capacity: 35

*Due to the characteristics of the course, application of the substitute class and leave of absence system may be limited.

Recommended Preliminary Courses

- Critical Thinking
- Marketing I
-  Accounting I (Financial Accounting)
- Strategy


Theme/Reading Materials

(*The themes and reading materials shown below are subject to change)

Day 1
Session A
THEMEClarifying Customers’ Problems and Proposing Solutions
CASEZiroom: Creating Quality Rental Living
Session B
THEMEClarifying Customers’ Problems and Proposing Solutions (Continued)
CASEC3: Enabling Digital Industrial Transformation
Day 2
Session A
THEMEUnderstanding the Creative Entrepreneurial Process
CASERent the Runway
Session B
THEMEUnderstanding the Creative Entrepreneurship Process (Continued)
CASECIC: Catalyzing Entrepreneurial Ecosystems (A)
CIC: Catalyzing Entrepreneurial Ecosystems (B)
Day 3
Session A
THEMEConsidering Monetization Methods in Line with Expansion
CASECodecademy: Monetizing a Movement?
Session B
THEMEStudents will better understand how to develop strategies for business expansion in a venture company
Day 4
Session A
THEMEConfirming Product-Market Fit and Growth Strategy
CASEMoney Forward
Session B
THEMEConfirming Product-Market Fit and Growth Strategy
CASEMoney Forward
Day 5
Session A
THEMEDeveloping Business Models for Late Entrants; Developing and Implementing Product Growth Strategies
CASECasper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"
Session B
THEMEBuilding Competitive Advantage for Ventures through Relationships with Stakeholders
CASEInstacart and the New Wave of Grocery Startups
Day 6
Session A
THEMERaising Capital and Growing the Business (Understanding the Relationship with Investors)
Session B
THEMEHandling the Risks of a Rapidly Growing Venture with a New Business Model
CASEUber: Changing the Way the World Moves



Eric Ries, 2011. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency.
ISBN-10: 0307887894 / ISBN-13: 978-0307887894


Ash Maurya., 2012. Running Lean: Iterate from Plan A to a Plan That Works. 2nd Edition. O'Reilly Media.
ISBN-10:1449305178 / ISBN-13: 978-1449305178

Cindy Alvarez., 2014. Lean Customer Development: Building Products Your Customers Will Buy. O'Reilly Media.
ISBN-10: 1449356354 / ISBN-13: 978-1449356354

Alistair Croll, Benjamin Yoskovitz., 2013. Lean Analytics: Use Data to Build a Better Startup Faster. O'Reilly Media.
ISBN-10: 1449335675 / ISBN-13: 978-1449335670


Loren Fykes
Loren Fykes
Venture Business Planning
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