Course Objectives
Students will learn how to formulate strategies specific to the establishment of venture companies and start-up businesses, as well as how to discovering entrepreneurial opportunities and formulate a growth strategy in light of the persistent gap between resources and reality. Students will receive lectures from entrepreneurs and venture capitalists who will present methods of establishing business models based on their own experience. Students will also engage in the creation of business models by simulating a business start-up in their groups.
This course targets students who are interested in establishing an entrepreneurial venture as a part of their own future career goal, and those who are about to establish an in-house entrepreneurial venture or a subsidiary company.
Course Details
Programs: Full-time MBA, Part-time & Online MBA
Discipline: Creation
Course Level: Specialized Course
Required/Elective Course: Elective Course
Number of Credits: 1.5
Report: Day 6
Hours Per Class: 3 hours
Class Capacity: 35
*Due to the characteristics of the course, application of the substitute class and leave of absence system may be limited.
Recommended Preliminary Courses
- Critical Thinking
- Marketing I
- Accounting I (Financial Accounting)
- Strategy
Critical Thinking, Marketing I, Accounting I (Financial Accounting), Strategy
Theme/Reading Materials
(*The themes and reading materials shown below are subject to change)
Day 1
Session A
| THEME | Seizing an Entrepreneurial Opportunity |
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| CASE | ・EndoNav |
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Session B
| THEME | Group Work： Choosing a business idea and forming a group |
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| CASE | N/A |
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Day 2
Session A
| THEME | Designing a Business Model |
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| CASE | ・STAMYPOR |
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Session B
| THEME | Group Work： Developing your business idea |
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| CASE | N/A |
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Day 3
Session A
| THEME | Defining a Market |
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| CASE | ・GO Corporation |
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Session B
| THEME | Group Work：Gathering information and giving shape to your business idea |
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| CASE | N/A |
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Day 4
Session A
| THEME | Setting Strategic Vision & Forming Business Model |
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| CASE | ・Li & Fung: Beyond "Filling in the Mosaic," 1995-1998 |
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Session B
| THEME | Group Work： Creating the Framework for Your Business Model |
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| CASE | N/A |
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Day 5
Session A
| THEME | Turn-around Strategy |
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| CASE | ・Soup Stock Tokyo: Is It Still Hot? |
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Session B
| THEME | Presenting Your Business Model and the Framework of a Plan |
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| CASE | N/A |
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Day 6
Session A
| THEME | Group Presentations on Business Plan for New Business |
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| CASE | N/A |
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Session B
| THEME | Group Presentations on Business Plan for New Business |
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| CASE | N/A |
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